The Xbox platform is transforming home entertainment and pioneering interactive TV advertising. It offers marketers the interactivity and accountability of the web with the high definition impact of TV, reaching consumers where they are enjoying their entertainment - playing video games, watching TV and movies, listening to music and socialising.

Xbox on Windows 8
Xbox also goes beyond the console to deliver premium entertainment experiences to consumers on Windows 8 PCs, tablets, and mobile devices. Xbox Games, Xbox Video, and Xbox Music apps are pre-installed on Windows 8, extending great entertainment to this valuable audience. Thereby, building more connections for brands to deepen their relationships with consumers through the sleek design of Windows 8 and creative advertising experiences.

Xbox One launched in Australia on November 22. With its strong focus in video advertising to bring brands to life in extraordinary new ways, Xbox One is not only a breakthrough from a consumer perspective, but for advertisers as well.

For advertisers looking to reach their audience today, we offer innovative and amazing ways to reach a broad and highly engaged global audience of 48 million active Xbox Live members on Xbox 360, as well as 100 million PCs or devices with Xbox on Windows 8.

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Xbox advertising
Xbox advertising

Xbox advertising opportunities include our Branded Destination Experiences and video advertising through Xbox Live, which reaches 60 percent of Xbox 360 consoles worldwide and rich media and video advertising on Xbox.com.

Standard display and video ads seamlessly integrate to engage and not intrude, and Branded Destination Experiences (BDE) let you speak directly to users within the walled garden of Xbox LIVE. Game, event, and launch sponsorships provide intense exposure, enabling you to align with the biggest titles and engage the community.

Xbox NUads arrives in AustraliaXbox NUads arrives in Australia
Xbox NUads turns a passive 30-second video spot into an engaging and interactive experience. Rather than simply watch the commercial, consumers can now become actively involved using voice, hand gestures or the Xbox controller. Consumers can receive an email with more information about the product or service, discount coupons, a reminder of a TV show or an event, or where to find out more.

Our campaign research has shown that on average 13% of those who saw NUads took action with the brand, and of those an average of 30% opted in to receive an email.

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Xbox SmartGlassXbox SmartGlass
The highly anticipated Xbox SmartGlass App has launched! SmartGlass is the companion App to Xbox, allowing users to interact & further immerse themselves into the experience using their phone or tablet.

The App offers control at your fingertips, the ability to discover more content, update play modes without interrupting gameplay, plus take the content with you, meaning you are always connected. Microsoft is the first in this category to have a multi-format approach as SmartGlass is available on Windows, iOS & Andriod! This intelligent connection offers great experiences around content you love, accessible across each of your screens!

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Nike+ & Xbox Partnership Bring Training To Your Living RoomNike+ & Xbox Partnership Bring Training To Your Living Room
Xbox & Nike have teamed up to bring training into the home through the power of Kinect.

Kinect allows the Nike personal trainer to see how your body moves, assess your physical strengths & identify areas for improvement. With real-time feedback to make sure positions & movements are correct, the program evolves as you do, helping you get fitter & stronger.

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