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With the biggest social network connected to the TV, more blockbuster games than any other gaming console and the best entertainment offering available, Xbox is re-defining home entertainment and the way in which advertisers engage with consumers.

This entertainment revolution delivers proven results via rich TV-like brand experiences, immersive participation and a socially inclusive environment. The trends of more content, choice and control, and the surge in popularity of gaming across a large demographic, have converged to make the Xbox connected console the epicentre of entertainment in the home. And with the addition of Kinect and great new titles geared toward the family, Xbox will continue to increase the breadth of advertising opportunities to new audiences.

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Xbox LIVE advertising

Xbox advertising opportunities include our Branded Destination Experiences and video advertising through Xbox Live, which reaches 60 percent of Xbox 360 consoles worldwide and rich media and video advertising on Xbox.com.

Standard display and video ads seamlessly integrate to engage and not intrude, and Branded Destination Experiences (BDE) let you speak directly to users within the walled garden of Xbox LIVE. Game, event, and launch sponsorships provide intense exposure, enabling you to align with the biggest titles and engage the community.

Xbox SmartGlassXbox SmartGlass
The highly anticipated Xbox SmartGlass App has launched! SmartGlass is the companion App to Xbox, allowing users to interact & further immerse themselves into the experience using their phone or tablet.

The App offers control at your fingertips, the ability to discover more content, update play modes without interrupting gameplay, plus take the content with you, meaning you are always connected. Microsoft is the first in this category to have a multi-format approach as SmartGlass is available on Windows, iOS & Andriod! This intelligent connection offers great experiences around content you love, accessible across each of your screens!

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Nike+ & Xbox Partnership Bring Training To Your Living RoomNike+ & Xbox Partnership Bring Training To Your Living Room
Xbox & Nike have teamed up to bring training into the home through the power of Kinect.

Kinect allows the Nike personal trainer to see how your body moves, assess your physical strengths & identify areas for improvement. With real-time feedback to make sure positions & movements are correct, the program evolves as you do, helping you get fitter & stronger.

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