Solutions

Video has proven to be an effective and engaging medium online with exponential growth over the last two years. Mi9 has invested in developing a range of video products to engage your consumers and amplify the impact of your campaigns.

Through the Long Form video product, ninemsn Video Catch Up, Mi9 offers advertisers the opportunity to align their brand's with quality content from some of the best known providers, both local and global. These exciting options include Channel 9, Go!, gem, Warner Bros, Movie Extra, Freemantle Media, BBC and many more.

Advertisers can further extend their reach through video integrated into well-established titles across the network, including 9 News, TheFIX, Wide World of Sports, Woman’s Day, Cleo and more. With the unique blend of compelling content, trusted titles and targeting technology, Mi9 offers the exclusive mix, essential for achieving brand recognition and interaction; mass reach for video campaigns, specifically targeted to your audience.

Through the Microsoft Media Network, we offer a broad range of third party video advertising opportunities as well.

Mi9 also offers full video production solutions through both our Pixels Productions & 9mm teams, producing branded and bespoke video content solutions to suit your brand.

Video Products

Pre-, mid- and post-roll ads

Also known as linear video adverts, these have the strongest resemblance to the standard TV commercial, in that they play before, during or after the chosen program. As a result of their positioning, they are generally referred to as pre-rolls, mid-rolls or post-rolls.

This format is linear in the sense that it takes over the full experience of the viewer for a limited amount of time and they are only ever exposed to either the advert or content at one time. The advantage is the viewer only having one item of content (the video content or the ad) to focus on at any one time.

30 million streams per month;
15- to 60-second pre-rolls;
location, vertical, time, day and retargeting capabilities; and
companion ads

Companion Ads

Companion adverts are designed to enhance the impact of roll adverts, and allow users interaction throughout the video. The companion ad can be placed anywhere adjacent to the video player. The main benefit of the companion advert is to offer sustained visibility of the sponsor throughout the video experience.

Overlays

These are also referred to as non-linear adverts. In contrast to the pre, mid and post-roll ads, the overlay doesn't take over the full user experience. Instead, it acknowledges the desire of some key demographics to interact with multiple experiences at once. Overlay's offers the opportunity for the viewer to interact with the content and advertising at the same time, by showing while the content is running.

An overlay banner runs along the bottom of the video content.

Video skins

Best used for branding campaigns, skins add a frame around a video player, giving the advertiser ownership of that environment. This allows brands to dynamically rebrand the video player with an animated, clickable skin.

Interactive skins offer maximum brand exposure, high click through rates and a great user experience.

Platform 9 Plug In

This allows advertisers to stream a TV commercial with the Facebook "Like" or "Share" functionality. The Platform 9 Facebook plug-in offers:

15-second to two-minute TV commercials;
user-initiated sound on;
player skinning option; and
location, age, gender, vertical, time, day and retargeting capabilities.

Branded or Sponsored Content

Branded content allows brands to integrate into the video content rather than advertising around it. The product is generally showcased throughout the video content. Great branding opportunities exist in this format, as the entirety of the video content is produced with the brand in mind.

Sponsorships provide an opportunity for a brand to bring video content to the viewer. Exciting creative opportunities exist, as the brand takes over ownership of all the media associated with the video.

Network home video wall

Let your TV commercial take over the largest entry point to the network with maximum exposure.

Video extender

Stream your TV commercial in banner and give the consumer the option to extend across the screen.

3D Multi Player

Offer your target audience the opportunity to watch multiple videos in this new 3D experience where they can choose the video they would like to watch.

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Video Resources

Catch Up TVCatch Up TV
Catch Up TV has become extremely popular as it enables Australian's to watch their favourite TV shows according to their own schedule instead of the TV stations guide. In an average month, 45% of the Australian population are watching online video via a PC/laptop and 11% are streaming online video on their mobile.
Mi9 has seen video streams grow by 286% since the launch of our Catch Up TV player in April 2010, with the ninemsn audience spending an average of 1.7 million hours a month streaming video content across the network. The Voice is a recent success story with over 14 million videos streamed across the series!

Download pdf

Branded Video ContentBranded Video Content - Part 1
'The Next Piece' is an initiative to explore the popularity of branded video content & how it will evolve over the next 12 months. This two part series kick starts the conversation by providing insight from industry visionaries who share their opinions & predictions as we see growing demand for this content from advertisers continue to increase.

Find out more

Branded Video ContentBranded Video Content Part 2
Part two of the 'Next Piece Series' continues the conversation from industry visionaries who share their opinions on what makes a good example of integrating brands into online video and how they see branded video content evolving in the near future.

Find out more