Solutions

Video has proven to be an effective and engaging medium online with exponential growth over the last two years. Mi9 has invested in developing a range of video products to engage your consumers and amplify the impact of your campaigns.

Through the Long Form video product, ninemsn Video Catch Up, Mi9 offers advertisers the opportunity to align their brand's with quality content from some of the best known providers, both local and global. These exciting options include Channel 9, Go!, gem, Warner Bros, Movie Extra, Freemantle Media, BBC and many more.

Advertisers can further extend their reach through video integrated into well-established titles across the network, including 9 News, TheFIX, Wide World of Sports, Woman’s Day, Cleo and more. With the unique blend of compelling content, trusted titles and targeting technology, Mi9 offers the exclusive mix, essential for achieving brand recognition and interaction; mass reach for video campaigns, specifically targeted to your audience.

Through the Microsoft Media Network, we offer a broad range of third party video advertising opportunities as well.

Mi9 also offers full video production solutions through both our Pixels Productions & 9mm teams, producing branded and bespoke video content solutions to suit your brand.

Video Products

Pre-, mid- and post-roll ads

Also known as linear video adverts, these have the strongest resemblance to the standard TV commercial, in that they play before, during or after the chosen program. As a result of their positioning, they are generally referred to as pre-rolls, mid-rolls or post-rolls.

This format is linear in the sense that it takes over the full experience of the viewer for a limited amount of time and they are only ever exposed to either the advert or content at one time. The advantage is the viewer only having one item of content (the video content or the ad) to focus on at any one time.

30 million streams per month;
15- to 60-second pre-rolls;
location, vertical, time, day and retargeting capabilities; and
companion ads

Companion Ads

Companion adverts are designed to enhance the impact of roll adverts, and allow users interaction throughout the video. The companion ad can be placed anywhere adjacent to the video player. The main benefit of the companion advert is to offer sustained visibility of the sponsor throughout the video experience.

Overlays

These are also referred to as non-linear adverts. In contrast to the pre, mid and post-roll ads, the overlay doesn't take over the full user experience. Instead, it acknowledges the desire of some key demographics to interact with multiple experiences at once. Overlay's offers the opportunity for the viewer to interact with the content and advertising at the same time, by showing while the content is running.

An overlay banner runs along the bottom of the video content.

Video skins

Best used for branding campaigns, skins add a frame around a video player, giving the advertiser ownership of that environment. This allows brands to dynamically rebrand the video player with an animated, clickable skin.

Interactive skins offer maximum brand exposure, high click through rates and a great user experience.

Platform 9 Plug In

This allows advertisers to stream a TV commercial with the Facebook "Like" or "Share" functionality. The Platform 9 Facebook plug-in offers:

15-second to two-minute TV commercials;
user-initiated sound on;
player skinning option; and
location, age, gender, vertical, time, day and retargeting capabilities.

Branded or Sponsored Content

Branded content allows brands to integrate into the video content rather than advertising around it. The product is generally showcased throughout the video content. Great branding opportunities exist in this format, as the entirety of the video content is produced with the brand in mind.

Sponsorships provide an opportunity for a brand to bring video content to the viewer. Exciting creative opportunities exist, as the brand takes over ownership of all the media associated with the video.

Network home video wall

Let your TV commercial take over the largest entry point to the network with maximum exposure.

Video extender

Stream your TV commercial in banner and give the consumer the option to extend across the screen.

3D Multi Player

Offer your target audience the opportunity to watch multiple videos in this new 3D experience where they can choose the video they would like to watch.

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Video Resources

Pixels ProductionsTo meet the ever-growing demand for high-quality, bespoke online video content, Mi9 has introduced Mi9 Studios. Offering full-studio capabilities, Mi9 Studios works with Mi9's premium brands and talent to produce and distribute content to more than 31 million unique browsers every month.

Branded Video ContentBranded Video Content - Part 1
'The Next Piece' is an initiative to explore the popularity of branded video content & how it will evolve over the next 12 months. This two part series kick starts the conversation by providing insight from industry visionaries who share their opinions & predictions as we see growing demand for this content from advertisers continue to increase.

Find out more

Branded Video ContentBranded Video Content Part 2
Part two of the 'Next Piece Series' continues the conversation from industry visionaries who share their opinions on what makes a good example of integrating brands into online video and how they see branded video content evolving in the near future.

Find out more