Also known as linear video adverts, these have the strongest resemblance to the standard TV commercial, in that they play before, during or after the chosen program. As a result of their positioning, they are generally referred to as pre-rolls, mid-rolls or post-rolls.
This format is linear in the sense that it takes over the full experience of the viewer for a limited amount of time and they are only ever exposed to either the advert or content at one time. The advantage is the viewer only having one item of content (the video content or the ad) to focus on at any one time.
- 30 million streams per month;
- 15- to 60-second pre-rolls;
- location, vertical, time, day and retargeting capabilities; and
- companion ads