These campaigns charge only on the clicks delivered, and offer peace of mind, with auto-testing during the campaign. The minimum budget for a cost per click campaign is $5000, at a current rate of $2.20 CPC. Cost per click advertising can be run to allow brands to receive high volume, cost-effective traffic to their site, providing a very powerful tool to complement branding activity.
Which advertisers and campaigns are best suited to performance media?
Performance media uses the following display adverting creative sizes:
- Advertisers who require lead generation or completed application forms
- Advertisers with sale periods or special offers and
- Advertisers wanting to drive low cost traffic to their site
, Medium Rectangle
, Half page
, Half banners
, and 65 characters.