Performance Media is the name given to Display advertising that is purchased on a performance metric, such as cost per click (CPC) or cost per acquisition or action (CPA). Its great advantage is in enabling bidding on inventory, on a performance basis, in a dynamic and competitive environment, making it perfect for ROI focused clients. Performance media offers the best of both worlds — the human touch, with a dedicated sales executive and campaign manager running your campaign; alongside the best in automated premium software, Atlas, ensuring that your campaign runs in the properties where it will achieve optimum results.

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