With premium display properties and a range of audience, targeting and performance offerings, Mi9 has long offered solutions that can help advertisers meet performance and brand marketing goals. Now we're offering two premium Advertising Exchanges:
Not all inventory is created equal
Billions of ad impressions are bid on in real-time by online marketers every month. The auction is known as a second price auction and works a lot like an auction on eBay. The winning bidder will always pay $0.01 more per thousand impressions than the second highest bid. For example: if your bid is the highest bid at $10 CPM and the next highest bid is $4.50 CPM, you would pay $4.51 CPM.
Not all inventory is created equal. Many exchanges talk about the huge volumes traded daily. But volume doesn't necessarily equate to quality, as most of the time they don't offer the brand safety that advertisers need. The Mi9 and Microsoft Advertising Exchanges boast true premium inventory across the ninemsn and MSN portal, Channel 9, Daily Mail Australia, Bauer Media magazine titles, Skype, Outlook.com and more. In fact, 100% of unsold premium inventory goes into these Advertising Exchanges - helping you get better returns on your advertising investment.
Our Advertising Exchange offers: