With premium display properties and a range of audience, targeting and performance offerings, Mi9 has long offered solutions that can help advertisers meet performance and brand marketing goals. Now we're offering two premium Advertising Exchanges:

  • Mi9 Advertising Exchange - the exchange of choice for advertisers looking to find the audience they want using Real Time Bidding (RTB).

    All of the Mi9 owned and operated properties can be accessed by adding ‘nine.com.au’ to your whitelist.

  • Microsoft Advertising Exchange - for advertisers looking to find the audiences they want using Real Time Bidding (RTB).

Not all inventory is created equal
Billions of ad impressions are bid on in real-time by online marketers every month. The auction is known as a second price auction and works a lot like an auction on eBay. The winning bidder will always pay $0.01 more per thousand impressions than the second highest bid. For example: if your bid is the highest bid at $10 CPM and the next highest bid is $4.50 CPM, you would pay $4.51 CPM.

Not all inventory is created equal. Many exchanges talk about the huge volumes traded daily. But volume doesn't necessarily equate to quality, as most of the time they don't offer the brand safety that advertisers need. The Mi9 and Microsoft Advertising Exchanges boast true premium inventory across the nine.com.au and MSN portal, Channel 9, Skype, Outlook.com and more. In fact, 100% of unsold premium inventory goes into these Advertising Exchanges - helping you get better returns on your advertising investment.

Our Advertising Exchange offers:

  • A true automated RTB marketplace that drives buying efficiencies and allows frequency management across various inventory sources.
  • Waste reduction, as you bid on each impression based on your specific campaign goals.
  • A large volume of quality supply though Mi9's owned and operated unreserved inventory.

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