Windows 8 brings together entertainment and productivity in a sleek operating system that is based all around the user. It gives people the power of a PC, choice and mobility to do whatever they want on any size screen.

Apps are at the heart of the Windows 8 interface and through these reimagined platforms there are a plethora of opportunities for brands to build powerful connections with their audience. Ads in Apps deliver advertising experiences that are beautiful, relevant and meaningful to consumers and therefore more valuable to advertisers. Marketers can seamlessly integrate and amplify their brand stories across the broad scope of the Windows 8 advertising creative palette.

Since the Windows 8 launch late 2012, experience has shown that displaying ads in apps that relate to the customer’s true interests contributes to higher satisfaction for customers, higher revenues for developers and advertisers, and ultimately the success of the entire ecosystem.

The new Microsoft Advertising 8.1 experience includes:

  • Personalisation: customise app size from small to large according to importance
  • Seamless experience: include your desktop background to your start screen
  • Ease of use: access the start button from the desktop
  • New offerings: two premium lifestyle apps added to the Ads in Apps offering - Bing Food & Drink and Bing Health & Fitness
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