The Windows ecosystem brings together entertainment and productivity in a sleek operating system that is based all around the user. It gives people the power of a PC, choice and mobility to do whatever they want on any size screen.
An interactive environment is at the heart of the Windows interface and through these reimagined platforms there are a plethora of opportunities for brands to build powerful connections with their audience. Ads in Apps deliver advertising experiences that are beautiful, relevant and meaningful to consumers and therefore more valuable to advertisers. Marketers can seamlessly integrate and amplify their brand stories across the broad scope of the Windows advertising creative palette.
There have been two upgrades since the Windows 8 launch late 2012, including Windows 8.1 in 2013 and Windows 10 in 2015. Experience has shown that displaying ads in apps that relate to the customer’s true interests contributes to higher satisfaction for customers, higher revenues for developers and advertisers, and ultimately the success of the entire ecosystem.
The new Microsoft Advertising Windows experience includes: