The biggest launch in Microsoft's history, Windows 8 brings together entertainment and productivity in a sleek operating system that is based all around you, the user. The Windows 8 experience is consistent across all touch points. No matter where you are or what device you are consuming on - tablet, PC, Xbox or Mobile - you have a unified experience with the new Windows 8 platform. It's intuitive, and gives consumers instant access to the people, apps, and stuff they want, so they spend less time searching and more time doing.

Apps are at the heart of the Windows 8 interface and through these reimagined platforms there are a plethora of opportunities for brands to build powerful connections with their audience. Ads in Apps deliver advertising experiences that are beautiful, relevant and meaningful to consumers and therefore more valuable to advertisers. Marketers can seamlessly integrate and amplify their brand stories across the broad scope of the Windows 8 advertising creative palette.