Solutions

Your brand must be everything your consumers want — exciting, compelling, and necessary. So it's essential that you start and continue your brand conversations in the most current, eye-catching and engaging ways.

Mi9 offers the unique blend of scale and quality necessary to build positive conversations with your brand. There are more than 80 content sites across the network, which consumers have trusted to entertain and inform them for the past 14 years. Whoever your target audience, Mi9 has a quality environment that can provide the appropriate context for you to engage them with your brand story, in a relevant and impactful way.

Offerings

Video Background

Through the power of video and imaginative use of page real estate, the Video Background provides a compelling full page brand message for advertisers. The ad unit frames the page content allowing for the video to flow seamlessly behind and around the page.

Watch a demo

Traditional display

In order to provide the best of current, eye catching and engaging content, Mi9 supports a broad range of internet advertising formats, including creative from all major third party rich media vendors.

Standard Ad formats include:
Leaderboard, Medium Rectangle, Half Page, Skyscraper, Spotlight, and Half banners .

High impact placements

If you are looking for the most engaging and innovative ads in digital, then you are looking for rich media. Rich media encourages audiences to interact with ads, rather than simply watching them. Rich media is the ultimate digital canvas. Features can include audio, video, games, social, and more. And because we appreciate that it is essential to be just as involved with results and reporting as with creative, rich media offers hundreds of engagement metrics beyond just clicks.

Mi9 offers the following great range of Rich Media Ad Formats:
NEW ninemsn Home Masthead, Over the page, Push down strip, Expanding Medium Rectangles, Expanding half page ads, Expanding Leaderboards, and , Expanding sky scrapers.

PushUp

The PushUP ensures high impact for your messaging with an initial eight second auto-expansion in the bottom of the browser. The reminder unit is then pinned to the users browser to ensure continued visibility throughout the browse experience.

Entertainment Bubble

The Entertainment Bubble uses the power of video to draw the attention and entice users to engage and reveal the advertising content.

The extended video experience then allows users to share their favourite brand across Facebook, Twitter and Windows live.

See how the Entertainment Bubble is demonstrating
imagination + intelligence at work and is generating strong results.

Slider

This high-visibility ad unit maximizes the creative space while letting the user be in control. A scrolling slider bar reveals a full panel experience, giving advertisers the opportunity for story telling.

Watch a demo

Centrefold

This retail opportunity offers an interactive experience for users who can 'peel back' pages of a high-impact and engaging catalogue. The Centrefold expands from a homepage medium rectangle placement, to a full double page spread allowing up to 12 'pages' of creative content in the one rich media execution.

Watch a demo.

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Resources

Online Creative Best Practices Online Creative Best Practices
According to comScore, the creative has 4x more impact on the results than the media plan. Bad creative can have a negative effect and even reduce brand awareness, brand favourability and purchase intent.
Find out some of the tips and online creative best practices to help maximise creative impact to reach your campaign objectives.

Download pdf

contact ninemsn, please email or call +61 2 9383 6000