To understand what motivates, drives and resonates with this segment, Mi9 recently conducted independent research among Australian Baby Boomers, exploring areas such as how they are adapting to changes in technology and what they are looking forward to as they enter the next phase of their lives.

This study revealed five key insights into their digital behaviours, lifestyle, attitudes and mindsets. These insights each have a direct impact on how advertisers approach one of Australia’s most lucrative demographics.

A recent Microsoft study showed premium formats are more effective than standard ad formats – in some cases more than twice as effective. The survey of 1,800 people measured brand awareness, consideration, and purchase intent of IAB Rising Star formats compared to standard ad units. Read about how you can improve results for your campaign by utilising premium ad formats.

The recently conducted global Microsoft research study – “Mobile in the Consumer Journey” looks at the role mobile plays across the FMCG/CPG shopper journey to better understand how consumers spend time with their mobile phones during their path to purchase.

Find out how consumers spend time with their mobiles in their paths to purchase and the role mobile plays in building awareness, interest, and preferences for brands and grocery retailers.

To understand how Aussie Mums feel about their lives and how they are engaging with content and brands, we conducted independent research among Australian Mums, to find out what they are most interested in, and their attitudes about family and parenting. The study provides a deep understanding of how their life has changed since becoming a mum, how they have managed this change and the role media plays in their lives.

Microsoft and BBDO conducted a Global study across five countries to understand: how do people around the world engage with, socialize around and add value to their lives with different screens? As marketers, should the content we create be tailored to the screen on which it will appear? Download this whitepaper to learn about the consumer's relationship with each screen (TV, PC, Tablet, and mobile).

In partnership with MEC, Mi9 recently completed an in-depth research study on the attitudes and behaviours of the pre-family man - males aged 21 to 39 years old, unmarried without children.

To understand what drives this segment and what role media and technology plays in his life, Mi9 surveyed over 500 pre-family men in Australia, asking a range of questions from their current and future priorities through to what media they use, when and why. The overall aim was to understand current media trends as well as identify how best to reach and engage this valuable consumer.