Digital Marketing Summit 2011

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256a62fb-a754-4432-b866-70a696047871 MARK BRITT GROUP CEO, NINEMSN

How do we deliver what's next for digital Technology is playing a bigger part in delivering great experiences to audiences. Through the marriage of imagination and technology, digital is on the cusp of being able to deliver against the promise of advertising - engaging the right customer with the right messages at the right time.

Watch Mark explain where digital media in Australia has come from and his vision of where we are headed.

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Mark took the helm of the ninemsn group of companies in September 2011. As Group CEO, Mark runs all ninemsn group activities across Australia and New Zealand including; ninemsn, Windows Live, Bing, Cudo and investments in iSelect and RateCity. Before being appointed CEO Mark sat on the ninemsn Board of Directors.

Mark has a wealth of executive and commercial experience in online, advertising and consumer technology fields and the Australian, European and Asia-Pacific markets. He is an established leader and has an impressive track record in identifying breakthrough business opportunities, executing high profile joint ventures and pioneering transformational partnerships in digital.

1efcf466-3845-4427-8ef5-c0b5ea3268bf ROB CAMPBELL HEAD OF STRATEGY,WIEDEN + KENNEDY

What my Mum can teach brands about digital Digital is an amazingly powerful, influential all-encompassing channel... however too many brands approach it with a focus of what they want people to do rather than what people want to do. While many experts will claim the masses have no idea what they want, Rob will explain how his 78 year old Mum knows differently and that her ideas can help brands infiltrate societies lives, not just their digital media habits.

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Rob is from Nottingham. That is why he swears a lot, has a terrible dress sense, loves bad food and supports a team that's a football embarrassment. He started his career as a session guitarist for some of the 80's worst pop-stars before somehow falling into a series of great jobs at great companies until he decided to start his own creative strategy company called Cynic. Within 12 months they had offices in the UK, US & Australia and worked on projects as diverse as designing interiors for jumbo jets and developing none-harmful weaponry while fitting in award winning campaigns for Virgin, Mini and IKEA.

Despite never wearing shoes and shouting his mouth off too freely at @RobertC1970, he has managed to live in the UK, US, Australia, Singapore, Hong Kong and China where he currently spends his days working with a bunch of talented people on brilliant brands like Nike, Converse, Old Spice, Fiat and Levis and his nights annoying his wife and cat with his love of ridiculous gadgetry. Rob is the Founder of homeless charity Human_2, co-runs the Global Advertising Planning School on the web and is very, very pro-East.

7350862a-7747-47a2-a1f2-64200a07f960 SHUBU MITRA DIRECTOR, CONNECTIONS PLANNING EFFECTIVENESS & PRODUCTIVITY, THE COCA-COLA COMPANY

Liquid and Linked Idea The Coca-Cola Company has established a strategic approach for marketing communications called "Liquid and Linked". This strategy places a new emphasis on dynamic storytelling to connect with people across multiple connection points. These stories must be focused for each particular medium, whether it's paid communication on TV or mobile, earned media on social networks, owned media channels like packaging and equipment or shared media in store. Engagement through one medium will entice people to another with a deeper, richer experience and an invitation to interact and co-create. Long gone are the days of flat, one-way communication. It's a multi-dimensional world.

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Shubu is Director of Marketing Communication Effectiveness at The Coca-Cola Company. He leads Coca-Cola's global effort to improve the effectiveness of brand marketing communications and increase productivity. Shubu is responsible for measuring the impact of communication investments on the business and deploying global marketing communication planning tools and processes to drive higher impact. He also leads global marketing productivity initiatives in the marketing communications and consumer promotions space. Prior to joining Coca-Cola, Shubu was a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

0a53d6cc-6c7a-4a74-89b8-fe80ee01d136 JEFF BENJAMIN PARTNER, CHIEF CREATIVE OFFICER, CRISPIN PORTER + BOGUSKY

Welcome to the Invention Economy Culture has caught up to the tools technology has brought us. Our parents are texting, we're finding love online, buying fancy TVs through the internet, tweeting strangers how our last date went, reading books to our kids through Skype, watching television and movies through the internet, and so many other things that seemed a little strange just a few years ago. Already in the last 20 years we've seen amazing inventions, but years from now we'll look back and say this was the moment that digital technology went from being a novelty in our lives, to being the foundation for how we live. How can brands, agencies, and media properties succeed in this new economy?

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Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky in 2003. At CP+B, Jeff is working on brands that include Kraft, Microsoft, Domino's Pizza, Coke Zero, and Best Buy. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he worked on HP, Saturn, and Goodyear. Before Goodby, Jeff began his career at Modem Media, specialising in GIF banner optimization.

Jeff has been recognized nationally and internationally by every major industry award show. He has won the Grand Prix at Cannes five times, Best of Show at the One Show, and the Grand Clio at the Clio Awards. His work has been showcased in several publications, including the Wall Street Journal, the New York Times, Time Magazine, and Newsweek. Jeff has also been a featured commentator on CNBC.

3103435f-1334-409a-8d57-4b31cea5236e JEFFREY COLE DIRECTOR, CENTRE FOR THE DIGITAL FUTURE

Trends, Fads & Transformation: The Impact of the Internet Drawing on ten years of data and insights from a worldwide study in 30 countries, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. Which of the traditional media will survive the digital challenge and thrive in a digital environment and which will disappear? Is the web a continual threat to television, or can the two live and work together? How will advertising evolve in a digital era? What opportunities are presented by social networking, and what is a "friend" of a brand really worth? How do brands and agencies absorb all the data, insights and noise around them to learn from best practices and avoid mistakes? The presentation will examine the trends and developments that are likely to occur in the next two to three years.

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Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies and policies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people''s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center''s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.

DATE:

9 November 2011

TIME:

8:30am - 5:30pm

VENUE:

Big Top, Luna Park

Sydney

SPEAKERS