Digital Marketing Summit 2011

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Thank you to everyone that made this year's ninemsn Digital Marketing Summit - be what's next in digital a huge success. We hope the experience has inspired your digital marketing plans for 2012 and provided you with the tools to be what's next in digital.
If you have any questions or would like to explore some of the opportunities you experienced, please feel free to email advertising@ninemsn.com.au.

View DMS 2011 Highlights Video

EVENT DETAILS

DATE:

9 November 2011

TIME:

8:30am - 5:30pm

VENUE:

Big Top, Luna Park

Sydney

EVENT RESOURCES

MEET THE PRE-FAMILY MANTo understand what drives this segment and what role media and technology plays in his life, we surveyed over 500 pre-family men in Australia, asking a range of questions from their current and future priorities through to what media they use, when and why. Our overall aim was to understand current media trends as well as identify how best to reach and engage this valuable consumer.

MEET THE SCREENS WHITEPAPERMicrosoft and BBDO conducted a Global study across five countries to understand: How do people around the world engage with, socialize around and add value to their lives with different screens? As marketers, should the content we create be tailored to the screen on which it will appear? Download this whitepaper to learn about the consumer's relationship with each screen (TV, PC, Tablet, and mobile).

MICROSOFT ADVERTISING EXCHANGE On Wednesday 9 November, ninemsn officially launched the Microsoft Advertising Exchange in Australia. This is the country's first true real-time premium ad exchange allowing agencies to buy premium inventory in real-time through their demand side platform (DSP).

DMS 2011 HIGHLIGHTS

SPEAKER PRESENTATIONS

JEFFREY COLE DIRECTOR, THE CENTRE FOR THE DIGITAL FUTURE

THE IMPACT OF THE INTERNET
The highest rated speaker, two years in a row, explains how technology is playing a bigger part in delivering great experiences to audiences. Through the marriage of imagination and technology, digital is on the cusp of being able to deliver against the promise of advertising - engaging the right customer with the right messages at the right time.
View Jeffrey's presentation.

JEFF BENJAMIN PARTNER, CHIEF CREATIVE OFFICER, CRISPIN PORTER + BOGUSKY

WELCOME TO THE INVENTION ECONOMY
Culture has caught up to the tools technology has brought us. Already in the last 20 years we've seen amazing inventions, but years from now we'll look back and say this was the moment that digital technology went from being a novelty in our lives, to being the foundation for how we live. How can brands, agencies, and media properties succeed in this new economy? View Jeff's presentation.

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EVENT DETAILS

EVENT RESOURCES

DMS 2011 HIGHLIGHTS

DMS 2011 Highlights

HIGHLIGHTS FROM LAST YEAR

SPEAKER PRESENTATIONS