Coles came to Mi9 wanting new ways to reach the highly sought after target audience of Grocery Buyers aged 25-54. Together with Coles, we created a mouth-watering online food destination, offering Australians the richest and most engaging online food experience – ninemsn Food. Find out how Coles truly integrated their brand message in contextually relevant environments with engaging content as a way of reaching their consumers.

One of the world’s leading ice-cream brands wanted to create mass awareness and impact by getting members of their target audience to play their newly created interactive game. By running high-impact, rich media creative on Skype, they were able to increase brand awareness, brand favourability and intent to purchase. Learn how.

Audi wanted to effectively launch their latest car model - Audi Q3, in the Australian market, ensuring distinct differentiation from their competitors.
Overall the campaign delivered strong results with the Mi9’s new rich media unit – the PushUP, proving to be the most successful in increasing brand awareness and communication of the campaign message.

This intelligent ad format uses the power of video, combined with a unique page positioning and distinctive shape, to grab the user’s attention. Designed to build brand engagement and give advertisers a canvas to amplify their brand, the bubble is driving strong dwell and engagement rates, mainly due to its imaginative look and feel, providing an eye-catching new canvas to generate great results for brands.

Renault partnered with Mi9 and Gourmet Traveller, to create an entertaining branded content experience. This allowed them to immerse their brand within a sleek video series with product placement called ‘Worth The Drive’.

Commonwealth Bank were looking for an effective way to generate leads for its financial planning services by increasing consideration and driving activity on their website. Working with Ikon and Mi9, an online advertising solution that would reach and engage their audience was implemented. The campaign built consideration of financial planning services with pre roll video proving to be the most impactful overall.

This high-visibility ad unit maximizes the creative space while letting the user be in control. A scrolling slider bar reveals a full panel experience, giving advertisers the opportunity for story telling.

To support the product launch of the Galaxy SII Smartphone to the Australian market, Samsung worked with ninemsn to develop an online advertising campaign that would increase brand awareness and grow penetration among Australian mobile phone user. Overall the campaign delivered strong uplifts in brand awareness, message association and purchase intent.

Danone chose online advertising to launch Activia yoghurt in the Australian market place. An online branded content destination was implemented to build awareness and educate the audience on the new product and its benefits. The campaign was highly effective at increasing brand awareness and communicating the key brand messages.

ninemsn recently launched our first 3D Cube ad unit for Sony Pictures movie, Just Go With It, on Network Home. The execution was a ninemsn and market first, showcasing what is possible in rich media creative.

Rebel Sport wanted to stand out to consumers amongst other sport stores. ninemsn created a concept whereby Rebel Sport was associated with Wide World of Sports and in particlaur ninemsn's new NRL App running on iPhone and WP7.

The app generated over 38,000 downloads and experienced over 100,000 videos played.

The Centrefold.
This new retail opportunity offers an interactive experience for users who can ‘peel back’ pages of a high-impact and engaging catalogue. The Centrefold expands from a homepage medium rectangle placement, to a full double page spread allowing up to 12 ‘pages’ of creative content in the one rich media execution.

The new masthead, ‘The Fireplace’.
This new attention grabbing ‘Fireplace’ sits high on the page and opens over the homepage in tandem with the side panels, offering advertiser's immediate visibility.

This innovative ad unit allows advertisers to showcase their campaign in a powerful new canvas that combines five ads in one 300px by 600px unit, using a technique that has never been made available to Australian advertisers before.

Content immersive homepage takeover. Innovative combination of rich media animation, skin graphics and streaming video content. Over the page call to action puts the user in charge, click to activate the full experience. Site Snap technology takes a screenshot of the network homepage every 20 minutes and feeds into the glider to ensure the content is always up to date.

The FIX Best Bit Series wraps up all the best bit of entertainment, from Best TV Moments, to Best Vampire Movies, hosted by our very own Kylie Speer. The show is wrapped in KFC Krushers creative, Pre-Rolls prior to the video and product integration throughout.

Twentieth Century Fox International wanted to emulate the non traditional approach of Avatar with an innovative approach to the digital advertising of the film. It was also essential not to limit exposure to the traditional film going public by purely using the online medium. Twentieth Century Fox partnered with Microsoft Advertising to launch the largest ever multi screen campaign across PC, Mobile and Television, that would reach large and diverse UK audiences, and engage the viewers where they lived, worked and played. 75% those who saw the campaign across all three screen said they definitely wanted to see the film.

Use of transparency and site snap technology allows the Buick to interact with up-to-date homepage content, clever use of the assets on page.

In 2009 American Express, one of the world's largest financial services organisations initiated their 'Realise the Potential' brand campaign. The objective was a repositioning of American Express as a lifestyle service, rather than simply a transactional device. Successful to date, the campaign continued throughout 2010, with ninemsn tasked with supporting the campaign through a unique travel concept, allowing users to directly interact with the brand through a series of vertical searches, whilst reinforcing brand associations of travel experiences and quality.

BMW needed to grow their prospect database, as well as increasing test drive numbers. The BMW mobile site was created to maximise brand interaction and interest, resulting in a higher proportion of users signing up for test drives, as well as supplying their details for further information. The site ran for 12 months and introduced various models from the BMW range through a phased approach. The first iteration coincided with the lead up to the launch of BMW new X1 model in April 2010 and was accessed via banners placed throughout the ninemsn network. Each previous version of the site was accessible through a menu option on the new main homepage

TOMS shoes donate a pair of shoes to a child in need for every pair they sell in store. Their main brand awareness tool is the One Day Without Shoes event. To drive registrations for ODWS, TOMS Shoes partnered with Microsoft Advertising. TOMS knew that reaching its target audience, young adults, 18-34, was no easy task, especially when those consumers are splitting their time across numerous websites, as well as electronic devices, such as their PCs, TVs, and mobile phones. A multi screen campaign addressed this need, and humorous, yet poignant creative executions; urged people to imagine how different their lives would be without shoes. Due to Microsoft’s huge audience, TOMS were able to reach over 55% of all online US residents aged 18-34.

In a campaign designed to raise awareness and increase product trial amongst back pain sufferers aged 35+, Voltaren ran display advertising across multiple MSN sites popular with the target demographic. The campaign reached its target audience, with 61% being exposed once or twice, and successfully increased purchase intent of Voltaren Rapid by up to 10%. Contextual placements significantly increased ad awareness while the behaviorally targeted placements effectively communicated the campaign message.

The discovery Channel wanted to make the premier of this season’s Deadliest Catch the most anticipated TV event on the Discovery Channel calendar. In response to this, Microsoft Advertising developed a highly interactive, groundbreaking solution to deliver the precise audience sought, across a breadth of engaging experiences on three screens, the PC, TV, and mobile phone. The Discovery Channels goal was to own the media experiences of their target audience over the course of the four-day campaign. By partnering with Microsoft, Discovery was able to reach this target audience across their media experiences, everywhere they went, at every time of day. With 6.2 million viewers, Deadliest Catch was the most watched premier to date.

Microsoft Advertising is working closely with NBC to feature many innovative digital advertising components across 19 digital properties. The campaign includes multiple takeovers of MSN and Wonderwall; remessaging to network enthusiasts across Microsoft properties; integrating with Bing Visual Search, a mobile dimension; and in-game advertising on new Xbox LIVE games. NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' autumn schedules.