Brand map

At Mi9, we offer more than 80 high-quality content sites including brands Australians have known and trusted for years. Across each of these sites, we also offer one of the widest ranges of advertising products, from performance to brand display, sponsorship, video, mobile, audience targeting, rich media and production of branded content.

Here you will find an interactive display of Mi9's brands. Use the filter on the left to select your demographic and target audience.

Hover over the brand to find out more. Click to visit the site

Sex
Female
Male      
Age
10 - 12 years
13 - 18 years
19 - 25 years
25 - 35 years
35+ years      

NinemsnClick to site Ninemsn Ninemsn Overview: The ninemsn portal is Australia’s home online. We house over 80 premium brands Australian's know and love. Iconic cross-platform brands like The Australian Women’s Weekly, Nine News, Wide World of Sports, Women’s Day and Grazia. As well as our own popular brands like TheFIX, ninemsn Food and Travel. SearchClick to site Search Search Overview: Bing helps you find what you're looking for quickly and easily, with a look and feel that makes searching the web more instinctive. Bing's 3 pillars are recognising intent, visually organising results, and simplifying tasks. Bing will constantly evolve to give even better results, through innovative features. Our primary audience target are information seekers and connected socialisers. Windows Live HotmailClick to site Windows Live Hotmail Windows Live Hotmail Overview: The new Hotmail focuses on productive and time saving features. Office Web Apps lets you view, edit & share Office Docs in the cloud. SkyDrive is your USB stick in the cloud - save and access files from anywhere, in your Hotmail inbox. Hotmail can integrate with Facebook & other social networks, and set up folders for incoming mail. Hotmail suits the functional organiser and connected socialiser. Windows Live MessengerClick to site Windows Live Messenger Windows Live Messenger Overview: Windows Live Messenger 2011 features our 'social dashboard', Facebook Chat, full-screen HD video calling & messaging capabilities, & the ability to share photos, watch videos, and play games while chatting. Messenger is guaranteed to improve the way you connect with those you care about. Primarily used by teens for chatting, the HD chat and sharing is ideal for family's and friends living apart.

News, Sport, and Finance

Nine NewsClick to site Nine News Nine News Overview: Find it first on Nine News online – breaking news and video that informs, connects and entertains. The Primary Target is evenly male/female skewed and between 22-35 years of age. This audience prefers a combination of classic, mainstream news mixed with light and entertaining stories. They are not high-brow intellectual news buffs. News consumption for them is a form of relaxation. 60 MinutesClick to site 60 Minutes 60 Minutes Overview: Sixty Minutes online – the digital pulse of Australian investigative journalism.
Female skewed – 56 percent /percent
Core Audience - 25-49 years of age
This online audience is predominantly tech savvy, white collar workers (41percent) on medium incomes (24percent earn over $50K). Main grocery buyer (90percent)
Mostly married/de-facto (57percent) with children under 16 living at home (24percent)
WWOSClick to site WWOS WWOS Overview: The heart and soul of Australian sport – bringing the iconic TV brand to life online with exclusive commentary from a range of leading experts, together with the best selection of video from Nine Network sports programming, latest news, live scores and results. Demo: male, but slightly less than competition - 80.5percent male 19.5 percent female. Nine News FinanceClick to site Nine News Finance Nine News Finance Overview: Nine News Finance: Your finance toolbox. Primary Target audience are aged between 25yrs and 45yrs and are always online. They are educated, reasonably well-paid and have some familiarity with finance, but want to find out more. A Current AffairClick to site A Current Affair A Current Affair Overview: A Current Affair online – giving real people a voice. Primary target market is evenly skewed males/females aged between 35yrs and 49yrs. Secondary target market are older females aged between 40yrs and 49yrs. TodayClick to site Today Today Overview: The heartland of Australian breakfast news and entertainment streamed live on your PC and mobile. Primary Target audience is female skewed – 58percent/42percent aged between 25yrs -45yrs of age.
50percent of this audience work full or part time, 43percent are unemployed, and 23percent are on household duties or retired.

Health and Lifestyle

ninemsn FoodClick to site ninemsn Food ninemsn Food Overview: ninemsn Food
Offering Australian’s the richest and most engaging online food experience available anywhere, anytime. Our audience now has access to a library of over 25,000 recipes from trusted brands; Gourmet Traveller, Australian Women's Weekly and recipes+, as well as healthy eating tips, how-to-fact sheets, videos, dinning-out recommendations and meal-planning tools.
Younger YouClick to site Younger You Younger You Overview: Younger You is a trusted source of quality anti-ageing information and news, accessed by people conscious about their appearance and personally motivated to look their best. Our audience is committed to taking the time to find the services, products and treatments that work for them to reverse the effects of ageing and appear younger and more vibrant The KnotClick to site The Knot The Knot Overview: Australia’s premier wedding destination where brides spend months researching, planning, choosing dresses, venues, videographers, cakes and everything she needs to plan her big day. This sensationally rich site has all the tools an Australian woman needs to make one of the most important days of her life perfect. LifestyleClick to site Lifestyle Lifestyle Overview: Home to our extensive portfolio of brands covering everything from fashion and beauty to motoring, food and technology, Lifestyle is the first port of call for easy access to all of our rich and engaging content. Ninemsn homesClick to site Ninemsn homes Ninemsn homes Overview: Australia's most comprehensive home and lifestyle guide, helping you turn your 'house into a home'. A destination of inspiration, advice and practical DIY information – with expert advice and forums to share knowledge and ideas. Collaborating with the specialist homes titles (Australian House & Garden and real living) to have a market leading approach to the digital Homes category in Australia. Health & WellbeingClick to site Health & Wellbeing Health & Wellbeing Overview: Ninemsn Health & Wellbeing is the country's leading health website with over 600k unique browsers per month. Covering a wide variety of themes from exercise tips, nutrition information through to pampering and relationship advice, we have all your needs covered for a health and happy life. Mother & BabyClick to site Mother & Baby Mother & Baby Overview: Motherandbaby.com.au is the online destination for women seeking information and reassurance on conception, pregnancy and raising a child. M&B not only informs but entertains women with comprehensive lifestyle features, an interactive community forum and as well as inspirational image galleries. MotoringClick to site Motoring Motoring Overview: ninemsn Motoring - the ultimate pit stop. Offering the male skewed audience the premium lifestyle and entertainment motoring website in Australia with the credibility of the biggest and best Australian motoring brands from Wheels, MOTOR, Street Machine, AMCN, ADB, 4x4 Australia, Auto Action as well as our partners, CarPoint and Rate City. Australian Women's WeeklyClick to site Australian Women's Weekly Australian Women's Weekly Overview: The Australian Women’s Weekly is one of the most iconic brands in Australia with the website attracting over 600,000 unique visitors a month. Offering thousands of the high-quality, ‘triple tested’ recipes as well as a wealth of editorial from health, style, family, living and inspirational celebrity features, it has all bases covered. Your Beauty SpotClick to site Your Beauty Spot Your Beauty Spot Overview: Your Beauty Spot is aimed at women of all ages with one thing in common - they love to look and feel their very best. Packed with the latest beauty news as well as how-to tips on hair, make-up and skincare advice it's the ultimate online pampering parlour. CleoClick to site Cleo Cleo Overview: An online bible for young women aged 18-25, Cleo.com.au is a fountain of information for modern day living covering sex and relationships, staying in shape, the latest style and beauty trends as well as breaking entertainment news. It's a modern Australian girl's guide to life. Harper's BazaarClick to site Harper's Bazaar Harper's Bazaar Overview: Harper’s BAZAAR is the ultimate high fashion destination showcasing the very latest runway looks, beauty reviews, and catwalk videos. From savvy style blogs to inspirational style galleries, it's pure luxury online. Australian Gourmet TravellerClick to site Australian Gourmet Traveller Australian Gourmet Traveller Overview: A real taste of la dolce vita - A how-to guide for living life to the fullest: amazing food, the best restaurants and luxury travel destinations. Australian Gourmet Traveller is packed with sensational recipes, dinner party menus, inside news on the food and wine scene, leading restaurants and hotels, and lavish spreads on some of the world’s most intoxicating travel destinations. The site encapsulates the best that life can offer and speaks to those who don’t just aspire to the good life, but embrace it wholeheartedly. GraziaClick to site Grazia Grazia Overview: Grazia.com.au is leading the charge as the ultimate destination for those obsessed with all things style and shopping. Attracting over 400k unique browsers and 4 million page views monthly, we deliver daily up-to-the-minute fashion, beauty, shopping and celebrity news. Shop Til You DropClick to site Shop Til You Drop Shop Til You Drop Overview: Shop Til You Drop website is based entirely on the rush of shopping. Covering the fashion, beauty, living and kids markets – it showcases key trends, sales, shopping news and products to help consumers do what they love best – shop! DollyClick to site Dolly Dolly Overview: Dolly.com.au is Australia's top teen website with over 300,000 visitors each month. It covers every aspect of a girl’s life from fashion, health and beauty to celebrities, entertainment and social issues. Zoo WeeklyClick to site Zoo Weekly Zoo Weekly Overview: The no.1 destination for Aussie blokes! Zoo Weekly is the #1 Men's Lifestyle site nationally based on UBs, page views and session duration - with an active community of over 236k registered users. ZOO offers a topical mix of News, Sport, Gags, Girls and Entertainment daily, providing men aged18-34 all the Pub Ammo they need to get them through the week. For users with an insatiable appetite for gorgeous babes, for the absurd, the weird and the hilarious, there’s no hotter destination on the web. Woman's DayClick to site Woman's Day Woman's Day Overview: Womansday.com.au is the No.1 women's magazine site in Australia with over 700k unique browsers and 5 million page views monthly. A hub of entertainment the site offers breaking celebrity news as well as budget-conscious lifestyle features including fashion. RalphClick to site Ralph Ralph Overview: Ralph users compare the site to being like a conversation with one of their mates. Whether its bikini babes, sport, fashion, news, videos, jokes or more beautiful women, RALPH.com provides an environment that is purely Australian! FHMClick to site FHM FHM Overview: From the latest trends in fashion, entertainment and technology to fitness, health and relationship advice and much more, we provide modern men with all the lifestyle tools they need. Of course, FHM.com.au also houses photo galleries and videos of the world’s most beautiful women.

Entertainment

TV FIXClick to site TV FIX TV FIX Overview: The most visited TV site in Australia. TV FIX is an aggregator of free-to-air and subscription TV listings alongside all the latest TV news, gossip and highlights. The site is particularly popular in the mid-afternoon as the audience check in to decide what to watch on TV that night, but traffic stays high through prime-time viewing. 52 percent of the audience visit the site at least 3 times a week. Go!Click to site Go! Go! Overview: The digital extension of Nine Entertainment Company's youth orientated digital TV channel GO! Updates, video previews and blog discussion around the channel's key cult programs are the lifeblood on the site. TheFixClick to site TheFix TheFix Overview: TheFix is Australia’s #1 digital entertainment brand. It is the one-stop shop for your daily news and gossip across movies, music, TV and also celeb culture. The FIX audience laps up the site's irreverent take on the world of entertainment and celebrity, but also rely on heavily on the FIX's TV, movie and gig guides to plan their highly social lives. NineClick to site Nine Nine Overview: The digital home of Channel Nine featuring the full Nine TV guide, mini-sites for all programs, sneak peeks of upcoming shows and full episode catch-up. Traffic to the site tends to be highest at the start of the week in line with TV ratings. Yourbars.com.auClick to site Yourbars.com.au Yourbars.com.au Overview: Your comprehensive guide to over 6,000 bars and pubs across Australia, complete with audience generated ratings and reviews. yourgigs.com.auClick to site yourgigs.com.au yourgigs.com.au Overview: The ultimate guide to live music right across Australia. With over 3,000 listings created or updated each week, from small pub gigs to major stadium concerts, YourGigs has it all covered. GEMClick to site GEM GEM Overview: A website to promote Nine Entertainment Company's female targeted HD channel Gem and its key programs. CelebrityFixClick to site CelebrityFix CelebrityFix Overview: With more than two million monthly visitors, Celebrity FIX is Australia's most popular and most notorious locally-edited celebrity gossip site. All the latest celeb Goss is dished via multiple daily blogs as well as slideshows and video updates. CelebrityFIX is famous for its unique and conversational editorial tone - and its mission to not take the celebrity world too seriously. MusicFIXClick to site MusicFIX MusicFIX Overview: MusicFIX serves up the latest music news, gossip from the world of pop, the lowdown on the best gigs and festivals, and all the latest music videos. MovieFIXClick to site MovieFIX MovieFIX Overview: With over 1 million visitors a month, MovieFIX is Australia’s number one non-cinema chain movie site. It includes session times for all cinemas across Australia, plus movie exclusives, trailers, expert and user reviews and the latest movies news. The primary audience are teenagers and twenty something's (15-29 yrs) who are highly social and see movie-going as a regular part of their social lives. TV WeekClick to site TV Week TV Week Overview: All the latest gossip and exclusive previews and star interviews for the dedicated TV fan from the website for Australia's most iconic TV magazine brand. yourRestaurants.com.auClick to site yourRestaurants.com.au yourRestaurants.com.au Overview: The must-have companion when eating out, with reviews and key information on over 15,000 metro and regional restaurants Australia-wide.

Video

ninemsn Video Catch-UpClick to site ninemsn Video Catch-Up ninemsn Video Catch-Up Overview: Hundreds of hours of FREE Catch-Up TV from Channel 9, GO! and GEM

Travel

Ninemsn TravelClick to site Ninemsn Travel Ninemsn Travel Overview: The only website in Australia that brings together no-nonsense destination information from locals, independently selected hot deals from across the industry, and the latest news and galleries from around the world is ninemsn Travel. Cheeky, honest, functional and reliable - it's your one-stop travel shop. GetawayClick to site Getaway Getaway Overview: Getaway is Australia's favourite weekly travel show and has aired for nearly two decades. The Getaway site brings together all your favourite content from the program, including video and behind-the-scenes snaps, as well as exclusive travel deals. Join veteran favourites such as Catriona Rowntree and Dermott Brereton, along with hot new hosts including Sophie Monk and Jennifer Hawkins

Partners

CudoClick to site Cudo Cudo Overview: Cudo Getaway LoungeClick to site Getaway Lounge Getaway Lounge Overview: Getaway Lounge CarPointClick to site CarPoint CarPoint Overview: CarPoint RateCityClick to site RateCity RateCity Overview: RateCity Oz LotteriesClick to site Oz Lotteries Oz Lotteries Overview: Oz Lotteries iSelectClick to site iSelect iSelect Overview: iSelect ExpediaClick to site Expedia Expedia Overview: Expedia HoytsClick to site Hoyts Hoyts Overview: Hoyts MatchClick to site Match Match Overview: Match SeekClick to site Seek Seek Overview: Seek TicketekClick to site Ticketek Ticketek Overview: Ticketek DomainClick to site Domain Domain Overview: Domain WegoClick to site Wego Wego Overview: Expedia EbayClick to site Ebay Ebay Overview: Ebay
In focus:
GraziaGrazia.com.au is leading the charge as the ultimate destination for those obsessed with all things style and shopping. Attracting over 400,000 unique browsers and 4 million page views monthly, we deliver daily up-to-the-minute fashion, beauty, shopping and celebrity news.

Grazia.com.au has just had a face lift and is looking fresher than ever! Check it out now!.