Brand map

At Mi9, we offer more than 80 high-quality content sites including brands Australians have known and trusted for years. Across each of these sites, we also offer one of the widest ranges of advertising products, from performance to brand display, sponsorship, video, mobile, audience targeting, rich media and production of branded content.

Here you will find an interactive display of Mi9's brands. Use the filter on the left to select your demographic and target audience.

Hover over the brand to find out more. Click to visit the site

Sex
Female
Male      
Age
10 - 12 years
13 - 18 years
19 - 25 years
25 - 35 years
35+ years      

NinemsnClick to site Ninemsn Ninemsn Overview: The ninemsn portal is Australia’s home online. We house over 80 premium brands Australian's know and love. Iconic cross-platform brands like The Australian Women’s Weekly, Nine News, Wide World of Sports, Women’s Day and Grazia. As well as our own popular brands like TheFIX, ninemsn Food and Travel. Daily MailClick to site Daily Mail Daily Mail Overview: The Daily Mail is the largest English-language newspaper site in the world with over 57 million unique visitors. The Daily Mail Australia will launch as part of the Mi9 network in early 2014. 9jumpinClick to site 9jumpin 9jumpin Overview: 9jumpin is the new home of catch-up television to view the latest programs on the Nine Network and multi-channels Gem and GO! 9jumpin gives viewers more content to help deepen their TV viewing experience, so they can connect more with their favourite shows and stars. Outlook.comClick to site Outlook.com Outlook.com Overview: Outlook.com XboxClick to site Xbox Xbox Overview: Xbox advertising opportunities include our Branded Destination Experiences and video advertising through Xbox Live, which reaches 60 percent of Xbox 360 consoles worldwide and rich media and video advertising on Xbox.com. SkypeClick to site Skype Skype Overview: Skype is a global phenomena with 254 million users worldwide each month. It's for connecting and sharing experiences with your closest connections any way you like - through messages, voice calls, video chat or file and screen sharing. Windows 8Click to site Windows 8 Windows 8 Overview: Windows 8 brings together entertainment and productivity in a sleek operating system that is based all around you, the user. The Windows 8 experience is consistent across all touch points. No matter where you are or what device you are consuming on - tablet, PC, Xbox or Mobile - you have a unified experience with the new Windows 8 platform. It's intuitive, and gives consumers instant access to the people, apps, and stuff they want, so they spend less time searching and more time doing. Bing AdsClick to site Bing Ads Bing Ads Overview: Bing helps you find what you're looking for quickly and easily, with a look and feel that makes searching the web more instinctive. Bing's 3 pillars are recognising intent, visually organising results, and simplifying tasks. Bing will constantly evolve to give even better results, through innovative features. Our primary audience target are information seekers and connected socialisers.

News, Sport, and Finance

Nine NewsClick to site Nine News Nine News Overview: Find it first on Nine News online – breaking news and video that informs, connects and entertains. The Primary Target is evenly male/female skewed and between 22-35 years of age. This audience prefers a combination of classic, mainstream news mixed with light and entertaining stories. They are not high-brow intellectual news buffs. News consumption for them is a form of relaxation. 60 MinutesClick to site 60 Minutes 60 Minutes Overview: Sixty Minutes online – the digital pulse of Australian investigative journalism.
Female skewed – 56 percent /percent
Core Audience - 25-49 years of age
This online audience is predominantly tech savvy, white collar workers (41percent) on medium incomes (24percent earn over $50K). Main grocery buyer (90percent)
Mostly married/de-facto (57percent) with children under 16 living at home (24percent)
WWOSClick to site WWOS WWOS Overview: The heart and soul of Australian sport – bringing the iconic TV brand to life online with exclusive commentary from a range of leading experts, together with the best selection of video from Nine Network sports programming, latest news, live scores and results. Demo: male, but slightly less than competition - 80.5percent male 19.5 percent female. Nine News FinanceClick to site Nine News Finance Nine News Finance Overview: Nine News Finance: Your finance toolbox. Primary Target audience are aged between 25yrs and 45yrs and are always online. They are educated, reasonably well-paid and have some familiarity with finance, but want to find out more. A Current AffairClick to site A Current Affair A Current Affair Overview: A Current Affair online – giving real people a voice. Primary target market is evenly skewed males/females aged between 35yrs and 49yrs. Secondary target market are older females aged between 40yrs and 49yrs. TodayClick to site Today Today Overview: The heartland of Australian breakfast news and entertainment streamed live on your PC and mobile. Primary Target audience is female skewed – 58percent/42percent aged between 25yrs -45yrs of age.
50percent of this audience work full or part time, 43percent are unemployed, and 23percent are on household duties or retired.

Health and Lifestyle

Australian GeographicClick to site Australian Geographic Australian Geographic Overview: Australian Geographic ninemsn FoodClick to site ninemsn Food ninemsn Food Overview: ninemsn Food
Offering Australian’s the richest and most engaging online food experience available anywhere, anytime. Our audience now has access to a library of over 25,000 recipes from trusted brands; Gourmet Traveller, Australian Women's Weekly and recipes+, as well as healthy eating tips, how-to-fact sheets, videos, dinning-out recommendations and meal-planning tools.
Younger YouClick to site Younger You Younger You Overview: Younger You is a trusted source of quality anti-ageing information and news, accessed by people conscious about their appearance and personally motivated to look their best. Our audience is committed to taking the time to find the services, products and treatments that work for them to reverse the effects of ageing and appear younger and more vibrant The KnotClick to site The Knot The Knot Overview: Australia’s premier wedding destination where brides spend months researching, planning, choosing dresses, venues, videographers, cakes and everything she needs to plan her big day. This sensationally rich site has all the tools an Australian woman needs to make one of the most important days of her life perfect. CosmopolitanClick to site Cosmopolitan Cosmopolitan Overview: Advice about everything from the best sex positions to which shoes will be hot this season. ElleClick to site Elle Elle Overview: Your daily hit of addictive style, beauty, pop culture, runway, and fashion and celebrity, news and trends. Ok!Click to site Ok! Ok! Overview: 100% celebrity glamour, taking you behind the velvet rope and inside the lives and homes of celebrities from Australia and around the world. NWClick to site NW NW Overview: All the latest Hollywood news, celebrity gossip and celebrity style and fashion, along with current entertainment news and reviews. Top GearClick to site Top Gear Top Gear Overview: A slab of Clarkson, Hammond, May and The Stig covered with a spicy BBQ sauce of Australia’s most interesting cars, people and experiences. TV Week Logie AwardsClick to site TV Week Logie Awards TV Week Logie Awards Overview: TV Week Logie Awards TV WeekClick to site TV Week TV Week Overview: TV Week LifestyleClick to site Lifestyle Lifestyle Overview: Home to our extensive portfolio of brands covering everything from fashion and beauty to motoring, food and technology, Lifestyle is the first port of call for easy access to all of our rich and engaging content. Ninemsn homesClick to site Ninemsn homes Ninemsn homes Overview: Australia's most comprehensive home and lifestyle guide, helping you turn your 'house into a home'. A destination of inspiration, advice and practical DIY information – with expert advice and forums to share knowledge and ideas. Collaborating with the specialist homes titles (Australian House & Garden and real living) to have a market leading approach to the digital Homes category in Australia. Health & WellbeingClick to site Health & Wellbeing Health & Wellbeing Overview: Ninemsn Health & Wellbeing is the country's leading health website with over 600k unique browsers per month. Covering a wide variety of themes from exercise tips, nutrition information through to pampering and relationship advice, we have all your needs covered for a health and happy life. Mother & BabyClick to site Mother & Baby Mother & Baby Overview: Motherandbaby.com.au is the online destination for women seeking information and reassurance on conception, pregnancy and raising a child. M&B not only informs but entertains women with comprehensive lifestyle features, an interactive community forum and as well as inspirational image galleries. MotoringClick to site Motoring Motoring Overview: ninemsn Motoring - the ultimate pit stop. Offering the male skewed audience the premium lifestyle and entertainment motoring website in Australia with the credibility of the biggest and best Australian motoring brands from Wheels, MOTOR, Street Machine, AMCN, ADB, 4x4 Australia, Auto Action as well as our partners, CarPoint and Rate City. Australian Women's WeeklyClick to site Australian Women's Weekly Australian Women's Weekly Overview: The Australian Women’s Weekly is one of the most iconic brands in Australia with the website attracting over 600,000 unique visitors a month. Offering thousands of the high-quality, ‘triple tested’ recipes as well as a wealth of editorial from health, style, family, living and inspirational celebrity features, it has all bases covered. CleoClick to site Cleo Cleo Overview: An online bible for young women aged 18-25, Cleo.com.au is a fountain of information for modern day living covering sex and relationships, staying in shape, the latest style and beauty trends as well as breaking entertainment news. It's a modern Australian girl's guide to life. Harper's BazaarClick to site Harper's Bazaar Harper's Bazaar Overview: Harper’s BAZAAR is the ultimate high fashion destination showcasing the very latest runway looks, beauty reviews, and catwalk videos. From savvy style blogs to inspirational style galleries, it's pure luxury online. Australian Gourmet TravellerClick to site Australian Gourmet Traveller Australian Gourmet Traveller Overview: A real taste of la dolce vita - A how-to guide for living life to the fullest: amazing food, the best restaurants and luxury travel destinations. Australian Gourmet Traveller is packed with sensational recipes, dinner party menus, inside news on the food and wine scene, leading restaurants and hotels, and lavish spreads on some of the world’s most intoxicating travel destinations. The site encapsulates the best that life can offer and speaks to those who don’t just aspire to the good life, but embrace it wholeheartedly. Shop Til You DropClick to site Shop Til You Drop Shop Til You Drop Overview: Shop Til You Drop website is based entirely on the rush of shopping. Covering the fashion, beauty, living and kids markets – it showcases key trends, sales, shopping news and products to help consumers do what they love best – shop! DollyClick to site Dolly Dolly Overview: Dolly.com.au is Australia's top teen website with over 300,000 visitors each month. It covers every aspect of a girl’s life from fashion, health and beauty to celebrities, entertainment and social issues. Zoo WeeklyClick to site Zoo Weekly Zoo Weekly Overview: The no.1 destination for Aussie blokes! Zoo Weekly is the #1 Men's Lifestyle site nationally based on UBs, page views and session duration - with an active community of over 236k registered users. ZOO offers a topical mix of News, Sport, Gags, Girls and Entertainment daily, providing men aged18-34 all the Pub Ammo they need to get them through the week. For users with an insatiable appetite for gorgeous babes, for the absurd, the weird and the hilarious, there’s no hotter destination on the web. Woman's DayClick to site Woman's Day Woman's Day Overview: Womansday.com.au is the No.1 women's magazine site in Australia with over 700k unique browsers and 5 million page views monthly. A hub of entertainment the site offers breaking celebrity news as well as budget-conscious lifestyle features including fashion.

Entertainment

TV FIXClick to site TV FIX TV FIX Overview: The most visited TV site in Australia. TV FIX is an aggregator of free-to-air and subscription TV listings alongside all the latest TV news, gossip and highlights. The site is particularly popular in the mid-afternoon as the audience check in to decide what to watch on TV that night, but traffic stays high through prime-time viewing. 52 percent of the audience visit the site at least 3 times a week. Go!Click to site Go! Go! Overview: The digital extension of Nine Entertainment Company's youth orientated digital TV channel GO! Updates, video previews and blog discussion around the channel's key cult programs are the lifeblood on the site. TheFixClick to site TheFix TheFix Overview: TheFix is Australia’s #1 digital entertainment brand. It is the one-stop shop for your daily news and gossip across movies, music, TV and also celeb culture. The FIX audience laps up the site's irreverent take on the world of entertainment and celebrity, but also rely on heavily on the FIX's TV, movie and gig guides to plan their highly social lives. Yourbars.com.auClick to site Yourbars.com.au Yourbars.com.au Overview: Your comprehensive guide to over 6,000 bars and pubs across Australia, complete with audience generated ratings and reviews. GEMClick to site GEM GEM Overview: A website to promote Nine Entertainment Company's female targeted HD channel Gem and its key programs. CelebrityFixClick to site CelebrityFix CelebrityFix Overview: With more than two million monthly visitors, Celebrity FIX is Australia's most popular and most notorious locally-edited celebrity gossip site. All the latest celeb Goss is dished via multiple daily blogs as well as slideshows and video updates. CelebrityFIX is famous for its unique and conversational editorial tone - and its mission to not take the celebrity world too seriously. MusicFIXClick to site MusicFIX MusicFIX Overview: MusicFIX serves up the latest music news, gossip from the world of pop, the lowdown on the best gigs and festivals, and all the latest music videos. MovieFIXClick to site MovieFIX MovieFIX Overview: With over 1 million visitors a month, MovieFIX is Australia’s number one non-cinema chain movie site. It includes session times for all cinemas across Australia, plus movie exclusives, trailers, expert and user reviews and the latest movies news. The primary audience are teenagers and twenty something's (15-29 yrs) who are highly social and see movie-going as a regular part of their social lives. yourRestaurants.com.auClick to site yourRestaurants.com.au yourRestaurants.com.au Overview: The must-have companion when eating out, with reviews and key information on over 15,000 metro and regional restaurants Australia-wide. NineClick to site Nine Nine Overview: The digital home of Channel Nine featuring the full Nine TV guide, mini-sites for all programs, sneak peeks of upcoming shows and full episode catch-up. Traffic to the site tends to be highest at the start of the week in line with TV ratings.

Video

9jumpinClick to site 9jumpin 9jumpin Overview: 9jumpin is the new home of catch-up television to view the latest programs on the Nine Network and multi-channels Gem and GO! 9jumpin gives viewers more content to help deepen their TV viewing experience, so they can connect more with their favourite shows and stars. ninemsn Video Catch-UpClick to site ninemsn Video Catch-Up ninemsn Video Catch-Up Overview: The home of all premium short form video content across the ninemsn network.

Travel

Ninemsn TravelClick to site Ninemsn Travel Ninemsn Travel Overview: The only website in Australia that brings together no-nonsense destination information from locals, independently selected hot deals from across the industry, and the latest news and galleries from around the world is ninemsn Travel. Cheeky, honest, functional and reliable - it's your one-stop travel shop. GetawayClick to site Getaway Getaway Overview: Getaway is Australia's favourite weekly travel show and has aired for nearly two decades. The Getaway site brings together all your favourite content from the program, including video and behind-the-scenes snaps, as well as exclusive travel deals. Join veteran favourites such as Catriona Rowntree and Dermott Brereton, along with hot new hosts including Sophie Monk and Jennifer Hawkins

Partners

Luxury EscapesClick to site Luxury Escapes Luxury Escapes Overview: Luxury Escapes DealsClick to site Deals Deals Overview: Deals.com.au CarSalesClick to site CarSales CarSales Overview: CarSales RateCityClick to site RateCity RateCity Overview: RateCity eharmonyClick to site eharmony eharmony Overview: eharmony SeekClick to site Seek Seek Overview: Seek TicketekClick to site Ticketek Ticketek Overview: Ticketek Realestate.com.auClick to site Realestate.com.au Realestate.com.au Overview: Realestate.com.au EbayClick to site Ebay Ebay Overview: Ebay PRIMPEDClick to site PRIMPED PRIMPED Overview: PRIMPED
In focus:
Australia's number one online news source is now faster, mobile-optimised and even more social. Attracting over 3.6 million Australians each month and over
46 million page views consumed per month, we deliver breaking news and video that informs, connects and entertains.
Check out the site now!