Mi9 unveils new digital destination for gaming: GamesFIX

Thursday, December 13, 2012

Mi9 has today launched an all-new site, GamesFIX, in conjunction with one of Australia's most engaged online gaming communities, MMGN.com.

GamesFIX is an online forum for gaming culture, reviews, previews, news and blogs aimed at mobile, online and console gamers.

Mi9 fast-tracked the launch of the new site in time for Christmas. GamesFIX sits within ninemsn’s ‘TheFIX’ hub of entertainment and joins the hugely popular MovieFIX, TV FIX, MusicFIX and CelebrityFIX sites.

Mi9 will now offer advertising across targeted gaming channels including Xbox 360, PlayStation 3, Wii U, 3DS, PC Gaming, PlayStation Vita, retro gaming, Apple iOS and Windows 8 apps.

GamesFIX allows gaming enthusiasts to discover new products and connect with the gaming community via a wide range of engaging content including (at launch):

  • Latest gaming news and trailers;
  • Editorial reviews of games;
  • Video trailers and information about games;
  • Users can create a profile by signing in with their social networks where they can save games they want to play;
  • Once users are logged in with a social network they can vote on polls, comment on articles and connect with “Want this” and “Played this” icons on games videos and articles.

    Plans for the site include:

  • Social profiles and polling;
  • Gamification rewarding users with points for actions on the site;bility to play, chat and hang out online with other gamers;
  • Profile page features will be extended, this will include saving articles and comments and connecting with other user profiles on the site.

    Long term plans also include the ability to purchase and sell games and associated products.

    Hal Crawford, ninemsn Editor in Chief said gaming was a key addition to the online portal’s entertainment offering.

    “The Australian games industry is forecast to be worth $2.5 billion by 2015*, and this new online destination opens up a whole new category for us,” said Crawford.

    “We’ll be building up the GamesFIX community and site functionality, making it easier than ever before for the gamers to connect with others online and share relevant content via their social channels - Another example of our commitment to building valuable new audiences and putting our users at the heart of everything we do.”

    Roy Hui of MMGN.com said, “Australia has one of the most active gaming cultures in the world, with 9 out of 10 Australian homes owning at least one gaming device.”

    “Games are the fastest growing form of family entertainment, and we're very excited about developing GamesFIX with ninemsn. This partnership will deliver the biggest and best of the games industry to all Australians,” said Hui.

    ninemsn’s ‘TheFIX’ group of websites is Australia’s leading entertainment destination online.

    Visit the new site now at games.ninemsn.com.au

    *PwC report, Australian Entertainment & Media Outlook, 2011-2015.

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