Thursday, May 20, 2010
ninemsn launches new Hotmail and Messenger advertising campaign

Sydney, Australia, Thursday 20th May 2010: ninemsn today launched its new cross-platform marketing campaign for Windows Live, highlighting the way Hotmail and Messenger are used to communicate with the people that matter the most.

The campaign, Yours. Truly., created by Moon Group, tells the stories of two individuals as they share a personal experience of communication through Hotmail and Messenger. It draws attention to the emotional connection people have with email and instant messaging as a method of communication.

The launch of the campaign follows recent announcements which previewed the new versions of Hotmail and Messenger, set to set to launch in Australia in coming months.

Commenting on the campaign, Alex Parsons, Director of Marketing and MSN Products, ninemsn said: "Hotmail and Messenger are truly loved by Australians as a way to communicate with each other, so we have developed a brand campaign that reflects the importance of the millions of conversations that take place with these great products.

"We have some really exciting and innovative developments coming to both Hotmail and Messenger, so this campaign will remind our loyal audience that Hotmail and Messenger are part of everyday life. The campaign also shows the power of the written word, where Hotmail and Messenger are, in essence, the letters of the digital age."

Yours. Truly launches today and will appear across television on Channel Nine and Go!, print in ACP Magazines, in cinema and across the ninemsn network.

The two 30 second television commercials can be found here:


Campaign credits:
Windows Live Senior Product Manager – Raphael Aquino-Jose
Windows Live brand Manager - Clea Blockey
Production – Revolver Director – Jess Bluck
Agency – Moon
Executive Creative Director – Greg Logan
Associate Creative Directors – Chris Round and Mark Moffitt
Agency Producer – Rebecca Taylor
Senior Account Manager – Kim Petinsky
Digital Producer – Brett Thompson