Australian first ‘Entertainment Bubble’ bursts onto the scene

Wednesday, December 7, 2011

ninemsn has today released two new high impact ad formats, the Australian first “Entertainment Bubble” and the “PushUP”.

Perfect for TVCs the distinctive Entertainment Bubble grabs attention when it loads, as the unit appears from the left and pins to the browser as users move up and down the page.

The eye-catching circular ad unit then hovers over the left wallpaper panel and plays video to entice users to engage and reveal the expanded ad content. When triggered by click or mouseover, the bubble then expands across the page and restarts the video with sound, in a larger and fully visible state.

The Entertainment Bubble video experience is shareable Windows Live and other social networks.

“We’re excited to be the first in Australia to offer this to our consumers across The Fix entertainment sites. And this is a unique solution for advertisers looking to maximise their TVCs or videos, online,” says Commercial Director Dean Capobianco.

The PushUP has similar functionality to the popular ‘PushDOWN’ unit and can contain video and other interactive elements. The PushUP provides a high impact canvas for brand messaging with an initial eight second auto-expansion in the bottom of the browser.

A reminder unit is pinned to the bottom of the browser to ensure continued visibility throughout the browse experience. On click of the pinned 970x40 ad, the unit will launch in the middle of the page and fade out the page content.

"It’s all about consumer engagement, and through testing we've found the PushUP provides a positive user experience. It stays pinned to the bottom of the browser without disrupting the page content reading experience,” says Dean.

For more information or to enquire about these new ad solutions contact ninemsn Advertising: advertising.ninemsn.com.au/advertisercontact

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