Friday, 4 November 2011: ninemsn has today revealed its bold new retail ad format, the Centrefold. A digital play on the traditionally risque magazine placement, this interactive format allows users to ‘peel back’ pages of a high-impact and engaging catalogue.
The Centrefold expands from a homepage medium rectangle placement, to a full double page spread allowing up to 12 ‘pages’ of creative content in the one rich media execution.
This maximum-impact retail opportunity is available across ninemsn sites including: ninemsn network home, Women’s Day, Australian Women’s Weekly, ninemsn Food and Gourmet Traveller, and packaged with the wallpaper and site buyout options.
The new retail focused format also pitches itself as ideal for advertisers looking to create seamless cross-media campaigns, by supporting hard copy catalogue drops with an instantly recognisable digital component.
The Centerfold has been released this week along with another expanding retail unit on the ninemsn homepage shopping module. The new releases are just in time for last minute retailers buying out media for the January sales.
“There’s been great interest in the product and this ad unit which offers unique opportunities for our clients," says ninemsn’s Group Commercial Director Dean Capobianco.
"Consumer engagement is the key and the Centerfold encourages real interactivity and provides our advertisers with an extensive canvas to deliver high impact experiences,” said Dean.
View a demo of the Centrefold in the Creative Showcase here: