Monday, 10 October 2011: Nine News has added a new nightly bulletin to its cross-platform offering by today launching Nine Newsbreak for iPad. The iPad app features a special bulletin that will become available on the app at 8.15pm each weeknight.
This news update is exclusive to Nine Newsbreak on iPhone and iPad, and is aimed at people who browse the news on tablets later in the evening.
Hal Crawford, ninemsn’s Head of News says: "Nine Newsbreak on iPhone has been downloaded more than 300,000 times and shows people have an appetite for video news, wherever they are. Our research tells us tablet users want more video, and they are tending to watch it later at night - this iPad application and evening news bulletin are a good fit to that trend."
“Tablet usage ramps up around 7pm and peaks at 8pm. It then spikes again at 10pm, which we can assume is people checking the news headlines last thing at night or when they go to bed,” said Crawford.
Mark Calvert, Nine’s Director of News and Current Affairs, says: “Second screens are a game-changer. We believe we can grow our overall audience through this, reaching additional viewers who might not catch our scheduled TV bulletins. The massive uptake for our iPhone app has shown us the way. Now the iPad takes our news and current affairs offering on to a whole new level.”
The app also allows users to help report the news with the ability to send photos, videos and news tips directly to Nine's newsroom. Also exclusive to the iPad app are feature videos from A Current Affair.
Latest Nielsen figures show 11% of online Australians have watched TV or movies on a tablet device.
This is the seventh app launched by ninemsn and its first for iPad.
“We are being thoughtful in our mobile approach, to ensure we continue to create quality content that fits where people are at in the day and what kind of device they are using," said Crawford.
The new app is now available in the iTunes App Store.