ninemsn creates new digital canvas for advertisers

Thursday, August 25, 2011
August 25, Australia: ninemsn today announced the launch of another two new innovative advertising formats, the Carousel Unit and the 3-D multi-panel player, expanding the digital canvas even further for advertisers looking to communicate with their audiences in a more engaging way.

The new formats were developed to facilitate advertisers' growing need to communicate more creatively, with both offering more eye-catching and integrated packages in rich media formats. The rotating carousel is a creative template capable of showcasing multiple products, ideal for retailers, telcos and those selling consumer packaged goods.

The 3-D multi-panel player deepens the opportunity for user engagement with nine panels that create multiple messages within one rich media execution. The players are ideal for advertisers who are increasingly looking to utilise and leverage their video content.

"ninemsn is always looking for ways to enhance an ad unit's potential and enable advertisers to be creative in the way they showcase their product in order to utilise and leverage existing assets such as video," said Commercial Director Dean Capobianco.

"Consumer engagement is the key and we've found that some advertisers are finding it hard to get their message across in a normal 300x250 unit. Creating bespoke creative can be cost-prohibitive, so we are taking a template approach to new rich media formats to create an appealing and cost-effective option for advertisers to showcase a range of products."

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