L'Oreal Paris takes first bite of new commercial offerings at ninemsn

Friday, August 5, 2011
New rich-media placements and packages on homepage drive cut-through for advertisers

5th August, Australia:

The new masthead, ‘The Fireplace’, will premier today with the launch of the latest campaign by L’Oreal Paris, featuring its new brand ambassador Megan Gale. The high impact ‘Fireplace’ sits high on the page and opens over the homepage in tandem with the side panels, offers the advertiser immediate visibility.

“We are excited to be utilising ninemsn’s new, attention-grabbing Fireplace as part of the launch of our new brand ambassador, Megan Gale,” Dorothy Grouios, L’Oreal Paris marketing manager said. “With ninemsn’s incredible reach and popularity, over 9.7 million Australians each month, and the innovation of the Fireplace masthead, we knew it would be an impactful online component of our campaign.”

Commenting on the new commercial opportunities available, Dean Capobianco, ninemsn's Commercial Director, said, "The changes to the ninemsn homepage are based on 18 months of audience research and analytics. We received feedback from hundreds of users, media agencies and advertisers in live testing scenarios, panels and user surveys, which influenced the final design, functionality and advertising options”.

“The re-engineering of the homepage enables us to be first to market with new advertising innovations and rich media experiences. Combined with our reach and targeting capabilities ninemsn remains Australian's first choice for digital media for advertisers."

Other new ad units available on the new homepage include a mid strip, scrolling medium rectangle and the awarding winning IAB Filmstrip. This pioneering new ad unit allows advertisers to combine five ads in one 300px by 600px unit, using a technique that has never been made available to Australian advertisers before.

More than 2.2 million people visit the ninemsn homepage each day. To experience ninemsn's new homepage visit www.ninemsn.com.au And for more information on ninemsn's commercial offering visit http://mediacentre.ninemsn.com.au/

–ENDS –

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