Tuesday, February 23, 2010

HWW cements its position as Australia’s leading provider of TV Metadata with Freeview partnership

Sydney, Australia, Tuesday 23rd February 2010: HWW, a wholly owned ninemsn company and Australia's largest publisher of entertainment and lifestyle listings, today announced a new partnership with Freeview.

The partnership will see HWW provide the electronic program guide (EPG) television listings for all free-to-air scheduling information offered under Freeview in Australia. Individual schedules will be collected, aggregated and augmented by HWW to produce comprehensive national listings

Commenting on the announcement, Mike Sneesby, Director of Strategic Partnerships at ninemsn, said: "HWW uses a combination of editorially-generated information and an automated checking process to ensure that it has the most accurate and comprehensive television listings information available. This latest partnership with Freeview truly cements HWW as Australia's leading provider of TV Metadata.

"We are thrilled to be partnering with Freeview to provide the millions of Australians who watch free-to-air television with the most comprehensive and accurate coverage of TV program content, allowing them to easily and accurately find, store and view the television content."

Robin Parkes, CEO of Freeview Australia said "We are constantly looking at ways of improving Freeview's offering by continuing to deliver services to our consumers for free. The EPG will help us achieve this and the quality of the data will be imperative for its success."

HWW is the leading creator, aggregator and publisher of quality content across new and old media including major online publishers, pay TV providers, wireless and print publishers. The company provides digital program listings data to all the other major subscription television providers in Australia, including FOXTEL, AUSTAR and TransACT.