PUTTING BING ON THE MAP

Tuesday, June 1, 2010
Bing Australia adds Maps to its features set
bing.com.au

Tuesday 1st June, Sydney, Australia: Bing today launched a new Maps vertical to its suite of features, helping Australians find local landmarks, businesses and directions through the Bing search engine.

Bing Maps delivers results with more detail, accuracy and quality, as well as new features to help people personalise their maps with landmarks, highlight their favourite shops, walking and driving routes as well as the ability to share them or embed them into blogs.

The new Bing Maps will also integrate listings from Yellow Pages, Australia's most comprehensive database of local business listings. Results will display the business listings, contact information and the location of the business directly within a local map of the area.

Further features launching as part of Bing Maps today include:
  • Improved accuracy and quality of Bing's Australian mapping results incorporating higher resolution of satellite imagery that shows more detail within the maps than ever before.
  • 'Collection' feature allowing people to save their favourite cafes, shops, meeting points or venues and then share it with anyone they choose.
  • 'Bird's Eye View' view which displays a high-resolution image of selected locations and landmarks from Australia and around the world.
  • Walking directions as well as driving directions, to help people get to where they need to in the most suitable way possible.
  • Drag and drop feature to help mark out the chosen route or detours.
  • Embeddable maps allowing people to add a Bing map to a website or blog, whilst adjusting the size and style of how it appears.

    Commenting on today's announcement, Alex Parsons, Director of Marketing and MSN Products at ninemsn said: "The launch of Bing Maps today marks a significant milestone to the Australian Bing product as it brings us one step closer to coming out of Beta. We have been working on improving our local search results, and now with the integration of Yellow Pages business listings, and the new features we have released today within Maps, Bing delivers a great mapping product to the Australian audience."

    To see the new Bing Maps launching in Australia today, go to bing.com.au

    -ENDS-