Do you FIXPlay?

Friday, July 16, 2010
ninemsn to launch FIXPlay advertising campaign

Sydney, Australia – Friday 16th July 2010: ninemsn will launch an integrated marketing campaign for FIXPlay, its long-form video destination, this weekend to highlight FIXPlay’s entertainment value and breadth of content.

The cross-platform campaign, called Do You FIXPlay?, was created in-house at ninemsn in collaboration with Channel Nine. It will launch on Channel Nine and Go! this coming Sunday, followed by advertisements in ACP Magazines, Hoyts cinema and across the ninemsn network.

The commercial features a charismatic game-show host character who asks the audience “Do you FIXPlay?” He is surrounded by a troupe of dancers who celebrate the variety of programs available to stream for free on FIXPlay.

Commenting on the campaign, Andrew Hunter, Head of Network, ninemsn said: "The Do You FIXPlay? campaign is a celebration of the depth and breadth of great TV shows now available on the site. We have hundreds of hours of programming on FIXPlay and wanted to let people know they can watch it all for free online. It’s light-hearted and visually striking campaign that we think will really help the FIXPlay product and brand stand out from the crowd."

FIXPlay features shows sourced from Channel 9 and GO!, as well as international distributors including Warner Bros, BBC Worldwide and UK-based Digital Rights Group.

The launch of the Do You FIXPlay? campaign coincides with the removal of the Beta tags from the FIXPlay site. Since its launch in April FIXPlay has served more than 2 million video streams, with Underbelly: The Golden Mile its most popular show to date which delivered a record 1,365, 648 streams for the season.

Do You FIXPlay? launches on Channel Nine and Go! on Sunday. To view the TVC go here