Bing Builds On Instant Answers With The Launch of Local Movie Showtimes

Friday, August 6, 2010
Sydney, Australia, Friday 6th August, 2010: ninemsn today announced details of its most recent Bing feature to launch in Australia that will show movie session times as an 'instant answer' within the search engine – Local Movie Showtimes Instant Answer.

Launching on Bing in Australia this weekend, Bing's Showtimes Instant Answer will use data from its local entertainment listings partner, HWW, to provide the session times for popular movies after a simple search is made for the movie title, genre or movie theatre.

Instant Answers are a feature of Bing which provide exactly that – a search on 'weather' for example, displays local weather forecasts directly in the Bing results page. The same is true for phone numbers of searched for businesses and even photos, videos and tweets of searched for celebrities.

Bing Showtimes Instant Answer delivers movie session times information for over 350 cinemas across Australia, and uses the searcher’s geographic location to ensure the most relevant and accurate information is displayed.