NINEMSN LAUNCHES SAMSUNG SMARTPHONE WIDGETS

Friday, January 28, 2011
ninemsn becomes Australia's first publisher to launch widgets for Samsung Apps store

Sydney, Australia, January 28th, 2011: ninemsn, Australia's largest online publisher, today announced the launch of three free news and entertainment widgets for Samsung smartphones. As Australia's first publisher to develop mobile widgets for Samsung, the Nine News, Wide World of Sports and CelebrityFIX widgets are each available for download from the Samsung Apps store on Samsung devices running the bada OS.

ninemsn's Director of Mobile, Rhys Heron, said ninemsn was pleased to become Australia's first publisher to develop widgets for Samsung's smartphones.

"The new widgets have been developed to provide Samsung's young and dynamic users with access to up-to-the-minute news from our most popular news and entertainment content brands," Heron said.

Jenny Goodridge, Head of Content & Retention, Telecommunications, Samsung Electronics Australia, is excited to welcome ninemsn to Samsung Apps.

“Samsung is very pleased that we have been able to use our position as the world’s number two mobile phone brand to help ninemsn reach more people across more markets through these great new ninemsn widgets.”

The new widgets are an extension of the ninemsn news and entertainment content offering and give users access to:

  • Nine News: Latest headlines, video content, local and world, business and entertainment news and sports stories.
  • Wide World of Sports: Breaking sports news, live scores and sports calendars for AFL, rugby league, rugby union, cricket, football, tennis, golf, basketball, racing and special sporting events.
  • CelebrityFIX: Celebrity gossip, news, photos and updates.

Once downloaded from Samsung Apps, the widgets reside on the device's customisable home screen and can be accessed and refreshed at any time to ensure consumers are kept up to date with all the latest news, sport and celebrity gossip.

The widgets are interactive applications that allow users to access featured headlines; consumers open the entire article within the ninemsn mobile portal from which they can then access other content.

The mobile widgets follow ninemsn's successful partnership with Samsung via its internet-enabled TV, Blu-ray and Home Theatre range, offering ninemsn content on the TV-based Samsung Apps store. Apps on offer include ninemsn news, ninemsn stocks and share information and the recently launched entertainment app, MovieFIX.

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