BING LAUNCHES VISUAL SEARCH IN AUSTRALIA

Monday, February 7, 2011
Visual Search provides consumers with a new way to search using images.

Bing.com.au

Sydney, Australia, February 7th, 2011: Continuing to push the boundaries for how consumers think about and use search, Bing Australia has launched Visual Search, a new search user interface designed to visually enhance the search experience.

Unique to Bing, Visual Search presents search results as data-rich image galleries instead of text links, helping people make faster, more informed decisions. When searching via a Visual Search gallery, users have the option to quickly scroll through the galleries or make one-click refinements using the quick tabs, which are specifically relevant to the type of results they are browsing.

Unlike a standard image search, which delivers a library of static images from the web, Visual Search galleries cluster relevant images and information, going beyond standard web-crawled results and relying on structured data sets from trusted content partners and providers such as Wide World of Sports, Fodor's Travel Guides and Freebase.

When scrolling over an image in the Visual Search gallery, users have access to additional rich content from Bing to find more information related to their search. For example, hovering over a celebrity image will bring up biographical information while clicking on the image will give access to news, pictures or recent tweets retrieved by Bing.

"Bing Australia is absolutely committed to providing a localised, more organised and visually appealing search experience for Australian consumers. We are constantly looking at delivering innovative features to help reduce the number of clicks consumers need to make to find what they are looking for, and have a visually delightful experience doing so," said Alex Parsons, Director of Marketing and MSN Products.

"Visual Search is the latest unique feature we have added to Bing in Australia to improve the search experience by providing relevant results in a way that is both efficient but also a more graphic way for consumers to enjoy and ‘visualise’ their search experience."

The Visual Search feature was developed following a study conducted by Microsoft Research that revealed people can find what they're looking for 20 percent faster using rich visual information rather than just links in many key decision-making scenarios. Through Visual Search, Bing has applied this insight to categories of search where imagery is a large component, such as travel destinations, animals or people.

Bing Visual Search launches in Australia with 16 galleries generated using local data, with more galleries, including Brisbane, Adelaide and Perth restaurants, sport teams, and entertainment categories to be added this year.

Visual Search galleries on Bing Australia at the time of launch include:

  • Popular celebrities
  • Recipes
  • Cricket players
  • Tennis players
  • Melbourne restaurants
  • Sydney restaurants
  • Top iPhone apps
  • Top Twitter users
  • Top Windows Phone 7 apps
  • Travel destinations
  • World beaches
  • World leaders
  • Australian prime ministers
  • Dog breeds
  • Bing home page images
  • Cocktails

    To see all the galleries available on Visual Search go to bing.com.au/visualsearch

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