NINEMSN UNVEILS A NEW HOME

Friday, February 25, 2011
orahNew homes destination launches on ninemsn

homes.ninemsn.com.au

Sydney, Australia, 25th February, 2011: ninemsn today announced the launch of ninemsn Homes, Australia’s most comprehensive home and lifestyle destination, providing practical advice, buying guides, how-to video features, home improvement projects and more, to help Australian’s turn their ‘house into a home’.

From inspiration, advice and DIY content through to entertaining and expert advice - ninemsn Homes is the destination for Australian home owners, renovators, renters and dwellers alike. Including a new forum for the ninemsn Homes community to share knowledge and ideas, the site will also feature a new integrated sharing toolbar throughout the site, enabling all content to be distributed via social networks.

The launch of ninemsn Homes will also feature the newly renovated sites for the ACP magazine titles Australian House & Garden and real living. Included also is a new video platform for Australian House & Garden and real living custom produced content.

ninemsn Director of Content and Audience Experience, Todd Forest said: “We are thrilled to be launching ninemsn Homes today”.

“We know that over 5 million online Aussies have undertaken a home improvement type activity in the last 12 months*. With ninemsn Homes we have created an inspirational, yet functional online destination full of home renovation ideas, tips & tricks, opinions and reviews that will make it that much easier for Aussies looking to turn their house into a home,” Said Forest.

Lisa Green, editor-in-chief of Australian House & Garden said, “I’m very excited about the opportunity to bring our shoots to life through the online videos, and to share new discoveries and experiences as they happen.”

Deborah Bibby, editor of real living magazine said, “We’re so excited about our new site, which allows us to really showcase the real living brand in living colour with new slideshows, behind the scenes video clips and Facebook integration all included among the new features.”

ninemsn Homes will also deliver innovative commercial and integration opportunities; with Dulux, Carpet Court, Smart Stone, Laminex and LJ Hooker confirmed as partners.

To find out more go to homes.ninemsn.com.au

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*Roy Morgan single source data Jul ‘09 – Jun’10