ninemsn Strenghtens Mobile Offering With The Launch Of Nine Newsbreak Application

Wednesday, March 23, 2011
Sydney, Australia, 23rd March, 2011: ninemsn and Nine News have today launched the Nine Newsbreak mobile application. Strengthening Nine Entertainment Co.’s seamless cross-platform news offering, the application will provide both in-depth and breaking news updates to Australians where ever they are.

The Nine Newsbreak application, which has drawn on the combined expertise and resources of the Nine News and ninemsn news teams, is available as a free download for iPhone. It allows users to stay up-to-date with the day’s most vital news stories and features twice daily 60 second video news bulletins launching with Channel 9 newsreader Wendy Kingston, created exclusively for the application by the Nine News team. With updates throughout the day, the application also allows users to help report the news, with the ability to send photos, videos and news tips directly to the Nine newsroom through the app’s functionality.

“We’re all about creating great news video, and this will mean you can watch it anytime, anywhere. It will also be a place for breaking news, and exclusive content created especially for your phone,” said Mark Calvert, Channel 9’s Director of News and Current Affairs. “We’re also really excited by how easily our viewers will be able to send us their pictures and their news using the app.”

Todd Forest, ninemsn’s Director of Content and Audience Experience commented, “In 2011 the number of Australian’s with smartphones is predicted to increase to 50 percent of the population.* Over the past 12 months we’ve seen traffic to the Nine News mobile site grow by 123 percent** indicating that there is a clear demand for news headlines and stories to be accessible anywhere for Australians to consume in a way that suits them best.”

The Nine Newsbreak application can be downloaded from iTunes here: itunes.apple.com/au/app/nine-newsbreak/id424773921

In addition to the app, the Nine News mobile browse site (m.ninenews.com.au) has been updated to HTML5 technology for compatible smartphones and will be launched in the coming weeks. It will better serve users who access the news via their smartphone as the new site will be a smoother app-like experience, taking advantage of the phone’s touch screen capability. The slideshow tool ‘Glances’ will provide the news in an easy to digest picture format and video performance will also be enhanced.

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* Source: Telsyte consumer report 2010 ** Source: Nielsen Market Intelligence February 2011