ninemsn Launches Wide World of Sports Mobile Application

Thursday, June 2, 2011
Sydney, Australia, 2 June, 2011: ninemsn has launched a Wide World of Sports mobile application, NRL Insight. The free app for iPhone and Windows Phone 7 is sponsored exclusively by Rebel Sport and will offer users premium NRL coverage with exclusive content from Wide World of Sports.

Packed with features including exclusive NRL commentary from Wide World of Sports rugby league legend Andrew Johns, the app delivers live scores and season draws, tipping, results and fixture information straight to your mobile. Content and alerts can also be customised, highlighting favourite teams, so the content is most relevant to the user.

The app also incorporates video from NRL-related programs such as The Footy Show, Sunday Footy Show and Sunday Roast, plus daily NRL news updates featuring the best rugby league segments from Nine News.

Rebel Sport is the exclusive launch partner for NRL Insight and has its own mini-site built within the app. The mini-site features a products page, a Rebel Sport store locator and the latest Rebel Sport TV Commercial. There is also a jersey page, which allows league fans to create their own personalised State of Origin jersey. They can then share their unique jersey with friends on Facebook and also have an option to purchase a jersey from the Rebel Sports store, straight from the app.

Todd Forest, ninemsn’s Director of Content and Audience Experience, said, “The launch of the Wide World of Sports app marks another milestone for ninemsn’s mobile offering. As we saw with the success of the recently launched Nine Newsbreak app, which generated more than 200,000 downloads in its first month, partnering with premium brands such as Rebel Sport and integrating the fantastic Nine content gives our users a rich app experience.”

Pippa O’Regan, Business Manager, Advertising, Rebel Sport, commented on the sponsorship, “We are excited to be sponsoring an app that gives us a truly innovative and unique environment to engage with our customers. The mini-site fits perfectly within the app creating the right journey for the user between getting the NRL info they want, and being able to purchase and see what Rebel Sport has on offer.”

Steve Crawley, Nine’s Head of Sport said, “Wide World of Sports is an iconic Australian brand that has embraced each new phase of technology over its 30-year history. The NRL Insight app is the perfect way of making our fantastic content available to fans in a way that suits them.”

The Wide World of Sports NRL Insight app is available to download on iTunes here.

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