Ad Specs
Video Wall
The video wall is a large floating ad unit that displays automatically once the page content has fully downloaded (politely loading). The OTP portion of the ad will automatically display for 15 seconds before resolving to a 300x250 reminder ad unit.
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
Accepted Format
swf and/or jpg/gif
Image File Size
SWF File Size
Rich Flash File Size
Video/Sound asset File Size
Extended Video/Sound asset File Size
10mb (see below)
15 secs
Frame Rate
21 fps
21 fps
Frequency Cap
2 per life time
Flash Version
Up to Version 10
Up to Version 10
Flash Script Version
Up to Flash Action Script 3
Up to Flash Action Script 3
Important Information
  • a. This ad unit must be 3rd party served, please find the applicable specs above.
  • b. Please include commercial break header in your creative. This can be downloaded via the links below
  • c. Please reserve the final two seconds of the ad for your call to action, as ads that end abruptly without communicating their message are likely to be returned for revision
  • Functionalitya. Build - The full page OTP must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
    b. Sound - All audio should be off by default, but can be used for the duration of the OTP provided it is user initiated and has a visible mute/unmute button. OTP Replays can start with sound on.
    c. Video - Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file'.We strongly recommend that the advertiser implements bandwidth detection on the video files to optimise user load times and increase playback rate. Please ensure that the ad does not collapse before the video have finished playing.
    d. Close button - The close button must be present and working in the commercial break header (see templates below).
    Frequency Cappinga.The OTP must be frequency capped depending on the buyout period:
    • Full day buyout- 2 Impressions per user. Once between 00:00 and 11:59 (AM) and another between 12:00 and 23:59 (PM).
    • Half day buyout - Once per user.

    Note: All frequency cappping must be implemented by the 3rd party vendor.
    Design and Performance
      a.Content - To protect our brand please ensure:
      • All images and content are appropriate to the general audience nature of the homepage.
      • The OTP does not imitate any elements of the ninemsn homepage, any content used in ads must be live content.
      • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
      • Price points can not appear within the OTP creative unless approved by Content Producers
      b.Transparency - A maximum of 70% opacity is allowed in the OTP area. Permission for full transparency can be obtained on a case by case basis. Please contact your sales rep with any mockups/storyboards.
      c.Performance - Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

      Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback. Timelines & Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
      b. Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for Media Mind tags as we have access to the Media Mind user interface)
      c. Concept must be submitted at least 4 weeks prior to run date for approval
      d. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

      Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
      ResourcesAtlas Resource Centre
      Email MediaMind (Eyeblaster) for specs
      Doubleclick Studio Manager
      Download Comercial Break Header for eyeblaster (15 secs)