Mi9
Ad Specs
Video Wall
SPECS EXAMPLES DOWNLOAD FORM & TIPS
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
OTP
Reminder
Dimensions
980x1100
300x250
Accepted Format
swf
swf and/or jpg/gif
Image File Size
n/a
40kb
SWF File Size
n/a
40kb
Rich Flash File Size
100kb
100kb
Video/Sound asset File Size
3mb
n/a
Extended Video/Sound asset File Size
10mb (see below)
n/a
ANIMATION SPECS
Duration
15 secs
n/a
Frame Rate
21 fps
21 fps
Frequency Cap
2 per life time
n/a
Looping
Permitted
Permitted
FLASH SPECIFIC NOTES
Flash Version
Up to Version 10
Up to Version 10
Flash Script Version
Up to Flash Action Script 3
Up to Flash Action Script 3
we recommend
  • Early submission of concept for feedback and guidance BEFORE the agency produces the creative (it is less expensive for the client to amend concepts than production art)

  • Recommended the below time frames:

  • 3-4 weeks before campaign, submit creative concepts (storyboards) through to ninemsn (agency)

  • Feedback from ninemsn (Head of NH, Adops)

  • Amendments based on feedback (agency)

  • Additional feedback from ninemsn if required

  • Amendments based on feedback if required (agency)

  • 5 days prior to campaign stat date: Creative delivered to ninemsn by agency
    •      browser compatibility
  • A full list of Eyeblaster OS browser compatibility executions can be found here
  • Safari is not supported
    •      general notes
  • Width must be 980 pixels (same as the ninemsn homepage and in line with the commercial break header) and maximum height is 1100 pixels. This must be taken into account when designing the creative

  • Please include commercial break header in your creative. This can be downloaded via the links below

  • Two (2) separate tags must be supplied; one for the OTP and one for the leave behind

  • Please reserve the final two seconds of the ad for your call to action, as ads that end abruptly without communicating their message are likely to be returned for revision
    •      flash CPU load restrictions
  • Irrespective of filesize, the complexity of certain animation effects, slow motion, images, gradients, detailed moving elements and so on may affect the number of calculations the users CPU must action on each frame
  • Creatives causing unreasonable load on the end users computer will be rejected
  • This may include, but is not limited to: ActionScript controlled particle events set to randomly generate fog / rain / fireworks etc., imported graphics set to scale up over an extended period of time, animated sequences set to be translucent and animate on top of imported graphics (e.g. JPG, PNG etc.)
    •      general restrictions
    • To protect our brand equity and the integrity of our editorial we won't accept creative that:
      • Appears to imitate any elements of the ninemsn homepage in order to make the audience think it's the real homepage
      • Alters the ninemsn brand, or alters the ninemsn homepage layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart)
    • Ads which launch in a new browser window (pop up/pop under) will not be accepted
    • Ads that shake the browser window or interstitial (between page) will not be accepted
    • Streaming of additional external video assets is not permitted
    • Audio is off by default
    • It is preferred that all campaign creative has a solid background, but we will allow a transparent background for OTP campaigns as long as it has an opacity of no less than 70%
      • Ninemsn will not accept any campaign elements that extend across or around the page on a transparent background (e.g. animated elements or characters floating 'above' or interacting with the ninemsn brand, navigation, layout or content)
         leave behind
  • Only Floating reminder 300x250 can have the replay button

  • Floating leave behind must be frequency capped at 2 per lifetime

  • If serving through Atlas, in page leave behind must be a iframe

    •      timing
  • OTP creative must launch as soon as the page loads - executions cannot be paused to launch from the medium rectangle later in the session

    •      frequency cap
  • OTP and floating leave behind must have a frequency cap of 2 per user over whole flight

  • For a full day buyout, the frequency cap needs to be time targeted. 1 frequency cap between Midnight and Noon and the other frequency cap between Noon to Midnight

  • For a half day buyout, the frequency cap is 1 per user

  • Frequency cap must be done on the 3rd party side (except for the eyewonder tags)

  • If serving through Atlas, then two tags will need to be supplied, each frequency capped at 1 per user

    •      video
  • 10mb is the total video file size (including the initial 1mb)

  • Additional file size must be click initiated

  • A clear call to action indicating that the user will be 'downloading a larger file' must be present on the creative

    •      audio/sound
  • Sound is off by default

    • 3rd party specific notes
  • Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for eyeblaster tags as we have access to the eyeblaster user interface)

  • The OTP must be set up as a floating element - it cannot launch from an existing ad property (eg. banner, tower, island)

  • Please be aware that you need to build the creative to specification of the 3rd party you're serving the ad through. EG Atlas, eyeblaster, doubleclick, eyewonder

  • Please see links below for Atlas Resource Centre and Eyeblaster Training Zone

    •      brand guidelines
  • Brand advertising only

  • Colours should be complementary with ninemsn.com.au

  • Design should be clutter free

  • Message & logos should be clear and consistent

  • Images should be appropriate to the general audience nature of the homepage

    •      creative material deadlines
  • Concept must be submitted at least 4 weeks prior to run date for approval

  • Material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution

    •      forms and downloads
  • Download Comercial Break Header for eyeblaster (15 secs)

  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
    •