Ad Specs
Strip Ad
We have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

The Strip ad appears below the glance galleries across the network and provides additional branding in the glance slideshow environment. The unit is a non expanding 970x40 ad unit.

Dimensions 970x40
Image File Size 40kb
SWF File Size 40kb
Click/Destination URL Required. Please provide the destination URL in a seperate txt file
Flash Click Command
(please avoid copying and pasting the clickTAG syntax; instead manually retype)
The "on release" syntax does not need to include the destination URL, instead the following clickTAG needs to be implemented (clickTAG or clickTag will be accepted):
getURL(_level0.clickTAG, "_blank");
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Image File Size 40kb
SWF File Size 40kb
Rich Flash File Size 100kb
Video (Polite Download) 1mb
Extended Video asset file size 10mb (see below)
Frame Rate 21 fps
Important InformationWe have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

  • a. We recommend that all concepts/storyboards are submitted 3-4 wks before the campaign to ensure that the concept complies with the Nine Digital brand/design specifications.
  • Functionalitya. Video: Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file
    b. Sound: All audio should be off by default, but can be used for the duration of the masthead provided it is user initiated and has a visible mute/unmute button. Animation replays can start with sound on.
    Design and Performance
  • a. Content: To protect our brand equity please ensure:
    • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
    • The ad unit does not alter the Nine Digital brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
    • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
  • b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

  • Note: All ad executions are subject to approval and Nine Digital reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
    Timelines & Delivery
  • a. All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
  • b. Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for Media Mind tags as we have access to the Media Mind user interface)
  • c. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

  • Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
  • Email MediaMind (formerly Eyeblaster) for specs