Ad Specs
Site OTP
The site OTP is a floating rich media ad unit that displays automatically once the page content has fully downloaded (polite loading). The OTP portion of the ad will automatically display for 8 seconds before resolving.
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
480 x 250
Accepted Format
Image File Size
SWF File Size
Rich Flash File Size
Video/Sound asset File Size
Extended Video/Sound asset File Size
10mb (see below)
8 secs
Frame Rate
21 fps
Frequency Cap
2 per life time
Flash Version
Up to Version 10
Flash Script Version
Up to Flash Action Script 3
OTP Sizes
OTP Size
Avaliable on
60 Minutes, A Current Affair, APC Mag, Channel Nine, Dolly, Getaway, Gourmet Traveller, Harpers Bazaar, Hoyts, Lifestyle, NW, Ticketek, Mother and Baby
Weather and TV Week
Important Information
  • a. We recommend that creative concepts/storyboards are submitted 2 weeks before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
  • b. The OTP duration must not exceed 8 seconds.
  • Functionality
  • a. Build: The full page OTP must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
  • b. Sound: All audio should be off by default, but can be used for the duration of the OTP provided it is user initiated and has a visible mute/unmute button. OTP Replays can start with sound on.
  • c. Video: Additional video/sound content can be downloaded on click initiation, 10mb limit excluding initial 1mb video/audio asset. Please include a clear call to action indicating that the user will be 'downloading a larger file'.
  • d. Close Button: A close button must be present and working on the top right hand corner of the OTP. The close button should:
    • Stand out from both the ad unit and page background.
    • Should be no smaller than 50 x 20 pixels.
    • Must display the word "Close" and X symbol.

    Design and Performancea. Content: To protect our brand equity please ensure:
    • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
    • The OTP does not imitate any elements of the page, any content used in the ad must be live content.
    • The ad unit does not alter the ninemsn brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
    • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
    b. Transparency: A maximum of 70% opacity is allowed in the OTP area. Permission for full transparency can be obtained on a case by case basis. Please contact your sales rep with any mockups/storyboards.
    c. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.
    Frequency Cappinga. The OTP must have a frequency cap of 2 per per campaign lifetime.

    Note: All frequency cappping must be implemented by the 3rd party vendor.
    Timelines & Deliverya. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.
    Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
    ResourcesAtlas Resource Centre
    Email MediaMind (Eyeblaster) for specs
    Doubleclick Studio Manager