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Ad Specs
Network Home Side Panels
SPECS
Network home side panels are two branded flash pieces positioned parallel to the sides of the Network home page. They are combined with a non-looping 300x250 Med Rec and allow an extension of the advertisers branding on the page. The user can click on side panels to launch the advertisers site.
NINEMSN SERVED SPECS - NOT AVAILABLE
MUST BE THIRD PARTY SERVED
THIRD PARTY SERVED SPECS
Accepted 3rd Parties
Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
2x Floating Panels
Dimensions
155 x 1200 (each panel)
(each panel)
Required Formats
swf only
SWF File Size
40kb
(each panel)
Rich Flash File Size
n/a
Video/Sound
n/a
Expanding
n/a
Animation
Subtle animation is allowed, but it can only play once - no looping. Flashing, blinking or excessive animations will not be approved
Frame Rate
21fps
Important Information
a.
The side panels must be 3rd Party Ad Served and built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b.
All concepts/storyboards must be submitted
10 working days
before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
Functionality
a.
Build
- The full page OTP must be built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b.
Animation
- Animation in the side panels is allowed, but can only play once with no looping(limited to 5 secs). Flashing, blinking or excessive animations will not be approved. If animation is activated by hovering then it needs to end when the mouse is moved off the animation/ad
Design and Performance
a.
Content
-To protect our brand please ensure:
All images and content are appropriate to the general audience nature of the homepage.
The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
b.
Design
-The design follows complies with the following:
The sidepanels should have a solid background colour and fade to transparent at the bottom and sides
Advertisers logos must be 25% smaller and below the Ninemsn logo. A maximum logo size of 130px x 40px will be allowed. Any other graphical element must be below the ninemsn logo and only one product shot in each side panel
A limit of one price point is permitted per panel. Additional price points and promo text should be housed within the 300x250 ad unit
Content from the MREC should not bleed/flow directly into the sidepanel as they will not sit flush on the homepage, there is a 25px white margin between the MREC and right sidepanel
c.
Performance
-Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.
Note:
All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines & Delivery
a. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval
Note:
If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
Resources
Please use the
Photoshop template
for layout visual
Atlas Resource Centre
Email MediaMind (formerly Eyeblaster) for specs
Doubleclick Studio Manager
Instructions for creatives
*ninemsn served (please see below for 3rd Party Specs)