Ad Specs
PROD - Video
We have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

The PROD Video is a 300 x 250 rich media ad units allow users to view video ads without having to interact with a video player. These ad units can play on load but audio must be user initiated. The ad unit allows advertisers to target users with video ad units in non video environments.

Dimensions 300 x 250
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Image File Size 20kb
SWF File Size 40kb
Rich Flash File Size 100kb
Video (Polite Download) 1mb
Extended Video asset file size 10mb (see below)
Duration 30 seconds maximum
Frame Rate 21 fps
Frequency Cap n/a
Looping Not permitted, with ads that contain autoplaying video content. TVC ads should hold after 30seconds of animation
Expanding Allowed
Flash Version Up to Version 9
Flash Script Version Up to Flash Action Script 3
Important InformationWe have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

a. The PROD Video ad unit MUST be 3rd party served from the list of Nine Digital approved 3rd Party Vendors (see above).
b. The ad unit file size limit on auto download is 1mb (includes audio and video files).
c. Audio MUST be off as default on ad unit load. Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Sound: Sound must be off by default on ad unit load and is strictly user initiated. The ad unit must include a visible mute/unmute and volume button.
c. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
Design and Performancea. Content: To protect our brand please ensure:

  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and Nine Digital reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Deliverya. All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
ResourcesAtlas Resource Centre
Email MediaMind (Eyeblaster) for specs
  • Doubleclick Studio Manager