Ad Specs
Platform 9 Video
The Platform 9 Video is a floating Rich Media Ad Unit that is used to display TVCs. Frequency capped at 3 per user per day, the ad unit sticks to the browser following the user when they scroll up and down the page.
Accepted 3rd Parties Mediamind
Player Dimensions 360 x 260
Reminder Dimensions (Optional) 30 x 260
Accepted Format swf
File Size 2.2mb
Tracking available through the 3rd Party
Duration Up to 2 minutes
Frame Rate Minimum 25 frames per second
Looping No looping
Clickable Only the video screen
Important Informationa. Maximum width of 360 pixels and maximum height of 260 pixels. This must be taken into account when designing the creative. Placement not available across the whole network. Contact your Account Manager for available locations.
b. Expanded Panel must close on click
Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Functionality: The ad unit can be in its expanded state on load. This must however be frequency capped at 3 per campaign lifetime.
c. Sound: Sound must be off by default on ad unit load and is strictly user intiated. Sound must stop on expanded close and must have a visible mute/unmute and volume button.
d. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
e. Close Button: Close button must:
  • Be present and located on the top left hand corner of the expanded panel.
  • Must display an X symbol.
  • Must be designed to stand out from the ad and page background.
  • The close button hit state needs to be the same dimensions as the button itself.
Design and Performancea. Content: To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
forms and downloadsAtlas Resource Centre
  • Email MediaMind (Eyeblaster) for specs