Ad Specs
Plasma
SPECS DOWNLOAD FORM & TIPS
The plasma is a 970 x 66 fixed rich media ad unit, sitting within the content, that upon user interaction by mouse over, pushes the site content down to reveal a 970 x 418 panel. The expanded panel allows for a video to be run in the ad unit. Please note that this ad unit is only applicable for the TVFix site.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Mediamind, Atlas, Doubleclick, Eyewonder/Facilitate
Required Elements
plasma strip
expanded panel
backup image
Dimensions
970x66
970x418
970x66
Accepted Format
swf
swf
Jpg/gif
Image File Size
40kb
n/a
40kb
SWF File Size
40kb
n/a
n/a
Rich Flash File Size
n/a
100kb
n/a
Video/Sound asset File Size
n/a
2mb
n/a
Extended Video/Sound asset File Size
n/a
10mb (see below)
n/a
ANIMATION SPECS
Expanding
n/a
user initiated (see below)
n/a
Frame Rate
21 fps
21 fps
21 fps
Looping
Permitted
Permitted
Permitted
FLASH SPECIFIC NOTES
Flash Version
Upto Version 10
Flash Script Version
Upto Flash Action Script 2
IMPORTANT INFORMATIONa. The Plasma must be 3rd Party Ad Served and built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b. All concepts/storyboards must be submitted 10 working days before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
Functionalitya. Expansion:
  • The placement is user initiated and must be rollover to expand. Term "roll over" must be clearly visable on the creative and upon click the animation must be fluid.
  • Ad Pushes content down (not over the page)
  • If the Expanded Panel is roll over to expand, the user must mouse over the creative for more than 1 sec.
b. Close Button:
  • Close button must be present for entire duration of the ad in the top right hand corner and should shut down the relevant ad part. When the user clicks the close button, the action must be fluid
  • Close button must be as per ninemsn flash template. If it is altered, the creative will be rejected. It must display the word Close and an X symbol that has been designed to stand out from the ad and page background (min 40px by 10px)
c. Video:
  • Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file
c. Sound:
  • Audio may be used, but only while the plasma is in an expanded state. This has to be user initiated with a mute/sound on/off button
Design and PerformanceDesign and Performance a. Content: To protect our brand equity please ensure:
  • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
  • The ad unit does not alter the ninemsn brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
  • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines & Deliverya. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
Resources
  • Atlas Resource Centre
  • Email MediaMind (formerly Eyeblaster) for specs
  • Doubleclick Studio Manager
  • ninemsn flash templates