Ad Specs
MSN Today OTP
SPECS
The Over the Page(OTP) ad unit is a floating ad unit that displays automatically once the page content. The OTP portion of the ad will automatically display for 6 seconds before resolving.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
OTP
Reminder
Dimensions
373x363
180x150
Accepted Format
swf
swf
Image File Size
n/a
20kb
SWF File Size
n/a
40kb
Rich Flash File Size
100kb
100kb
Video (Polite Download)
n/a
1MB
Extended Video asset file size 2.2mb (see below)
ANIMATION SPECS
Duration
6 secs
No limit
Frame Rate
21fps
21fps
Frequency Cap
2 per life time
n/a
Looping
Permitted
Permitted
FLASH SPECIFIC NOTES
Flash Version Upto Version 10
Flash Script Version Upto Flash Action Script 3
Important Information
  • a. We recommend that creative concepts/storyboards are submitted 2 weeks before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
  • b. The full page OTP must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
  • Functionality
  • a. Sound: All audio should be off by default, but can be used for the duration of the OTP provided it is user initiated and has a visible mute/unmute button. OTP Replays can start with sound on.
  • b. Video: Additional video/sound content can be downloaded on click initiation, 10mb limit excluding initial 1mb video/audio asset. Please include a clear call to action indicating that the user will be 'downloading a larger file'.
  • c. Close Button: A close button must be present and working on the top right hand corner of the OTP. The close button should:
    • Stand out from both the ad unit and page background.
    • Should be no smaller than 40 x 10 pixels.
    • Must display the word "Close" and X symbol.

    Frequency Capa. The OTP and floating leave behind must have a frequency cap of 2 per per campaign lifetime.
    Note: All frequency cappping must be implemented by the 3rd party vendor with the exception of Eyewonder tags.
    Design and Performancea. Content: To protect our brand equity please ensure:
    • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
    • The OTP does not imitate any elements of the page, any content used in the ad must be live content.
    • The ad unit does not alter the ninemsn brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
    • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
    b. Transparency: A maximum of 70% opacity is allowed in the OTP area. Permission for full transparency can be obtained on a case by case basis. Please contact your sales rep with any mockups/storyboards.
    c. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.
    c. Fly Zone/OTP Positioning: The OTP cannot appear outside of the Fly Zone (illustrated in the above images), over navigational areas, tickers, or the ninemsn logo.
    Timelines & Deliverya. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.
    b. Two (2) separate tags must be supplied from the 3rd party vendor; one for the OTP which will be frequency capped and one for the leave behind.

    Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
    ResourcesAtlas Resource Centre
    Email MediaMind (Eyeblaster) for specs
    Doubleclick Studio Manager