Mi9
Ad Specs
MSN Today OTP
SPECS DOWNLOAD FORM & TIPS
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
    •
    MSN Today OTP
    PREVIEW
    To Preview Example
  • The Preview executions will work only for IE and Firefox.
  • These examples are indented to give a visual of how a creative should look and function. Please note some functionality will not be available.
    •
    NINEMSN SERVED SPECS - not available THIRD PARTY SERVED SPECS
    Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
    Required Elements
    OTP
    Reminder
    Dimensions
    373x363
    180x150
    Accepted Format
    swf
    swf and/or jpg/gif
    Image File Size
    n/a
    20kb
    SWF File Size
    n/a
    40kb
    Rich Flash File Size
    100kb
    100kb
    Video (Polite Download)
    n/a
    1MB
    Extended Video asset file size 2.2mb (see below)
    ANIMATION SPECS
    Duration
    6 secs
    No limit
    Frame Rate
    21fps
    21fps
    Frequency Cap
    2 per life time
    n/a
    Looping
    Permitted
    Permitted
    FLASH SPECIFIC NOTES
    Flash Version Upto Version 9
    Flash Script Version Upto Flash Action Script 3
    WE RECOMMEND
    • Early submission of concept for feedback and guidance BEFORE the agency produces the creative (it is less expensive for the client to amend concepts than production art)

    • Recommended the below time frames:

    • 3-4 weeks before campaign, submit creative concepts (storyboards) through to ninemsn (agency)

    • Feedback from ninemsn (MSN, Adops)

    • Amendments based on feedback (agency)

    • Additional feedback from ninemsn if required

    • Amendments based on feedback if required (agency)

    • 5 days prior to campaign stat date: Creative delivered to ninemsn by agency
         GENERAL NOTES
  • Creative cannot have a zIndex value of more than 500.

  • Two (2) separate tags must be supplied - one for the OTP and one for the leave behind.

  • Please reserve the final two seconds of the ad for your call to action, as ads that end abruptly without communicating their message are likely to be returned for revision.
    •      FLASH CPU LOAD RESTRICTIONS
  • Irrespective of filesize, the complexity of certain animation effects, slow motion, images, gradients, detailed moving elements and so on may affect the number of calculations the users CPU must action on each frame
  • Creatives causing unreasonable load on the end users computer will be rejected
  • This may include, but is not limited to: ActionScript controlled particle events set to randomly generate fog / rain / fireworks etc., imported graphics set to scale up over an extended period of time, animated sequences set to be translucent and animate on top of imported graphics (e.g. JPG, PNG etc.)
    •      CLOSE BUTTON
  • Close button must be present on the expanded panel

  • Minimum dimensions 40 x 10 pixels

  • Must display the word Close and an X symbol and must be designed to stand out from the ad and page background

  • The close button "hit state" needs to be the same dimensions as the button it self (40 x 10 pixels)

  • Must be located top-right corner of the expanding panel
    •      LEAVE BEHIND
  • Only Floating reminder 180x150 can have the replay button

  • Floating leave behind must be frequency capped at 2 per lifetime
    •      FREQUENCY CAP
  • OTP and floating leave behind must have a frequency cap of 2 per user over whole flight

  • Frequency cap must be done on the 3rd party side (except for the eyewonder tags)
    •      VIDEO
  • 2.2mb is the total video file size (including the initial 1mb)

  • Additional file size must be click initiated

  • A clear call to action indicating that the user will be 'downloading a larger file' must be present on the creative

    •      AUDIO/SOUND
  • Audio may be used but only for the duration of the OTP. This has to be user initiated with a mute/sound on/off button

  • Sound is off by default but leave behind can be set up to replay with sound on by default

  • Sound must be at 15% of the original maximum volume
    •      FLY ZONE / OTP POSITIONING
  • The fly zone is the space on the page in which the OTP is allowed to be placed (refer to preview example)

  • The fly zone area is the maximum size - it is not compulsory to use the entire area but it may not be exceeded
    •      3rd PARTY SPECIFIC NOTES
  • The OTP must be set up as a floating element - it cannot launch from an existing ad property (eg. banner, tower, island)

  • Please be aware that you need to build the creative to specification of the 3rd party you're serving the ad through. EG Atlas, eyeblaster, doubleclick, eyewonder

  • Please see links below for Atlas Resource Centre and Eyeblaster Training Zone
    •      BRAND GUIDELINES
  • Brand advertising only

  • Design should be clutter free

  • Message & logos should be clear and consistent

  • Images should be appropriate to the general audience
    •      CREATIVE MATERIAL DEADLINES
  • Material must be submitted at least 5 working days prior to run date for approval to ensure technical compatibility.

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution
    •      FORMS AND DOWNLOADS
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
    •