Mi9
Ad Specs
MSN Today Small Rectangle Expanding
SPECS DOWNLOAD FORM & TIPS
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
    •
    MSN Today Small Rectangle (Expanding)
    PREVIEW
    To Preview Example
    Note:
    • The Preview executions will work only for IE and Firefox.
    • These examples are indented to give a visual of how a creative should look and function. Please note some functionality will not be available.
         NINEMSN SERVED SPECS - not available THIRD PARTY SERVED SPECS
    Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
    Required Elements
    Small Rectangle
    Expanded Panel
    Dimensions
    180x150
    300x300
    Accepted Format
    swf
    swf and/or jpg/gif
    Image File Size
    15kb
    n/a
    SWF File Size
    40kb
    100kb
    Rich Flash File Size
    n/a
    n/a
    Video (Polite Download)
    n/a
    1MB
    Extended Video asset file size 2.2mb (see below)
    ANIMATION SPECS (for 3rd party served ads only)
    Duration
    n/a
    No limit
    Frame Rate
    21fps
    21fps
    Frequency Cap
    n/a
    n/a
    Looping
    Permitted
    Permitted
    FLASH SPECIFIC NOTES (for 3rd Party adserved ads only)
    Flash Version Upto Version 9
    Flash Script Version Upto Flash Action Script 3
    BROWSER COMPATIBILITY
  • A full list of Eyeblaster OS browser compatibility executions can be found here.
    •      GENERAL NOTES
  • Maximum width is 180 pixels and maximum height is 150 pixels. This must be taken into account when designing the creative. Expands left 300, up 300.

  • Default unit should clearly state that the expanding panel will expand or extend upon a given user action (click to expand or rollover to expand).
  • The Expanded Panel can expand on roll over or click, however it must retract by the same method.
  • If the Expanded Panel is roll over to expand, the user must mouse over the creative for more than 2 secs

  • Expanding Panel Z-index should be setup as 500.
    • FLASH CPU LOAD RESTRICTIONS
  • Irrespective of filesize, the complexity of certain animation effects, slow motion, images, gradients, detailed moving elements and so on may affect the number of calculations the users CPU must action on each frame
  • Creatives causing unreasonable load on the end users computer will be rejected
  • This may include, but is not limited to: ActionScript controlled particle events set to randomly generate fog / rain / fireworks etc., imported graphics set to scale up over an extended period of time, animated sequences set to be translucent and animate on top of imported graphics (e.g. JPG, PNG etc.)
    •      CLOSE BUTTON (only applicable for click initiated expanding panels)
  • Close button must be present on the expanded panel

  • Minimum dimensions 40 x 10 pixels

  • Must display the word Close and an X symbol and must be designed to stand out from the ad and page background

  • The close button "hit state" needs to be the same dimensions as the button it self (40 x 10 pixels)

  • Must be located top-right corner of the expanding panel
    •      VIDEO
  • 2.2mb is the total video file size (including the initial 1mb)

  • Additional file size must be click initiated

  • A clear call to action indicating that the user will be 'downloading a larger file' must be present on the creative

    •      AUDIO/SOUND
  • Sound can be on by default on expansion

  • Sound must stop on roll-off/close

  • Sound must be at 15% of the original maximum volume

    •      THIRD PARTY SPECIFIC NOTES
  • Please be aware that you need to build the creative to specification of the 3rd party you're serving the ad through. EG Atlas, eyeblaster, doubleclick, eyewonder

  • Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for eyeblaster tags as we have access to the eyeblaster user interface)

  • The Expanding Panel must launch from an existing ad property.
    •      CREATIVE MATERIAL DEADLINES
  • Material must be submitted at least 5 working days prior to run date for approval to ensure technical compatibility.

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution
    •      FORMS AND DOWNLOADS
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
    •