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Ad Specs
Mobile OTP
SPECS
DOWNLOAD FORM & TIPS
The OTP placement is a 300x250 or 320x260 banner placement that runs on the top of Ninemsn mobile network home. The ad has a site controlled close button above the unit which gives the user the ability to close the unit and frequency cap themselves from seeing it for the remainder of the campaign. A click on the OTP will launch the advertiser site. The OTP comes bundled with the banner also running in the middle of the page. Please see specs for this unit
here
Site Served Specs
Dimensions
300x250 or 320x260
Accepted Format
png(recommended)/gif/jpg
Image File Size
50kb
Click Command
Please Supply
Important Information
a.Click-through URL should be for a page that is optimized for a mobile browser unless the campaign targets devices with full HTML browsers. This may be a dedicated mobile page, possibly built on a .mobi domain or m., or a page that can detect mobile browsers and generate the HTML accordingly. b. Please ensure you include assets for the bundled middle banner.
Specs here
Functionality
a.
Animation:
Static or animated gif allowed, 2 secs per frame is recommended. No html, flash or silverlight permitted.
b.
Tracking:
3rd party impression and/or clicktracking tags can be used
c.
Reporting:
We will provide post campaign reporting on impressions, clicks and open/close button interaction.
d.
Dimensions:
The height of the image can be adjusted, the height suggestions above work best for most phones.
Design and Performance
a. Content:
To protect our brand equity please ensure all images and content of the Ad Unit are appropriate to the general audience nature of the page.
b. Design:
Please use large clear fonts - Sans serif fonts or serif fonts are recommended for text.
Note:
All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Delivery
a.
All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval
Note:
If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
FORMS AND DOWNLOADS
MOBILE ADVERTISING CREATIVE GUIDELINES
Instructions for creatives
*ninemsn served (please see below for 3rd Party Specs)