NOTESTextlink must have a strong call to action eg 'Click Here to watch a preview' or 'win free tickets'
No audio
No Flash or Silverlight
Static or animated gif - 2 sec per frame is recommended
Creative must feature a 1-2 pixel border (grey [#666666] or white recommended, though any colour that clearly distinguishes the ad from the content may be used)
Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi or m. domain, or a page that can detect mobile browsers and generate the HTML accordingly.
Large clear fonts - Sans serif fonts (Arial, Verdana, Geneva, and Tahoma) or Serif fonts (Times, Georgia, Garamond, and Palatino) are recommended for text.
The User ExperienceYour marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.
SLACreative materials due at least 5 working days before campaign commencement. Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.