Ad Specs
Messenger Half Banner Shared
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager
  • This messenger 234 x 60 half banner expands on upon click or roll over and it has a functionality where you can share the ad with your friends via messenger. Messenger Half Banner Shared
    Accepted 3rd Parties Mediamind only
    Required Elements Size Option 1 Option 2     Shared Activity
    Ad Unit                   Background
    Dimensions 234x60 300x250 300x600     300x250                   485x480
    Accepted Format swf/jpg/gif/html swf swf     swf/jpg                   gif/jpg
    Image File Size 20kb n/a n/a     25kb                      100kb
    Flash File Size (swf) 30kb 30kb 30kb     30kb                       n/a
    Rich Flash File Size n/a 100kb 100kb     100kb                     n/a
    Video/Sound n/a 1mb 1mb     1mb                       n/a
    Expanding   Left & Down Up & Left  
    Duration n/a
    Frame Rate 21 frames per second is standard
    Looping Permitted
    IMPORTANT INFORMATIONCreative must expand up and to the left for 300x600 and down and to the left for 300x250 expanded panels FUNCTIONALITYa. Build - The MSN Messenger expanding banner must be built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
    b. Expansion - Expanding panel can be either click to expand and close or rollover to expand and roll off to close (close method must be the same as expand method). There must be a 1 second delay between rollover and expansion for the expanded panel.
    c. Sound - All audio should be off by default, but can be used for the duration of the ad provided it is user initiated and has a visible mute/unmute button.
    d. Video - Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file'. If larger file size is needed, please contact Ninemsn Sales
    e. Close button - A close button must be present at all times in click to expand banners. It must display the word Close in the top right hand corner and an X symbol that has been designed to stand out from the ad and page background (min 40px by 10px)
    DESIGN AND PERFORMANCEa.Content - To protect our brand please ensure that the ad does not try to launch parts of the ad in a new browser window(pop up/pop under) or shake the browser window.
    b.Performance -Please try to minimise the CPU load of any Ad Units submitted. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

    Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
    TIMELINES AND DELIVERYa. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
    b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

    Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
  • Email MediaMind (formerly Eyeblaster) for specs and a Flash template