Ad Specs
Messenger Personal Expressions
Personal Expression are branded emoticons and winks that users can download into their Window Live messenger to send to their friends and backgrounds and display pictures they can use to personalise their own messenger screens.
Dimensions 800x600 50 x 50 640 x 480 96 x 96
Accepted Format jpeg jpeg/gif swf (ver. 5/6) jpeg/swf (ver. 5/6)
Image file size 75kb 10kb n/a 10kb
SWF file size n/a n/a 150kb 20kb
Video/Sound file size n/a n/a n/a n/a
Click Command n/a n/a n/a n/a
Impressions Tracking n/a n/a n/a n/a
Key Sequence n/a 5 Characters n/a n/a
Maximum allowed 3 5 3 3
ALT Text
(including spaces)
30 Chars 30 Chars 30 Chars 30 Chars
Duration n/a 3 seconds 7 seconds 7 seconds
Frame Rate n/a n/a 21 fps 21 fps
Looping n/a Allowed n/a n/a
Dimensions 32 x 32 32 x 32 32 x 32 32 x 32
Accepted Format jpeg jpeg jpeg jpeg
Image file size 10kb 10kb 10kb 10kb
Animation n/a n/a n/a n/a
Click Command n/a n/a n/a n/a
Imression Tracking n/a n/a n/a n/a
  • Users are exposed to promotional thumbnails within the Messenger conversation window. Users select a content menu (wink, emoticon, display picture, background) where advertiser thumbnails display in a featured menu.
  • Creative Elements
  • Background Image - These images are displayed as a backdrop in the background of a conversation window.
  • Display picture - A static image that a user can select for their personal user tile
  • Dynamic Display Picture - Animated Flash file. Animation usually dependent upon moods.
  • Winks - A dynamic over-the-page experience using sound and animation that is displayed over a user messenger window.
  • Emoticons - Personalized theme characters that can be inserted into a conversation to show moods and emotions.
  • Featured Thumbnail - A thumbnail image which displays in the Featured section of each Content Drop-Down Menu.
  • Alt Text - The text which appears when a user hovers over a Featured or Product thumbnail
  • Key Sequence - The set of characters the user may type into a conversation window to insert an emoticon into the conversation window.
  • Content Drop-Down Menu - The four menus which expand in a Messenger conversation window when a user clicks on the icon for a wink, emoticon, display picture, or background. Each menu contains a row of eight Featured thumbnails denoted by a dedicated row and a subsequent Frequently Used menu.
  • Timelines & DeliveryAll material must be delivered at least five (10) working days prior to campaign launch to ensure technical compatibility and internal concept approval

    Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution