Ad Specs
Messenger Half Banner
SPECS DOWNLOAD FORM & TIPS
The half banner is an IAB standard format of 234x60. The messenger half banner runs on both the buddy list where the user has their list of contacts and also under the messenger conversation window as users chat.
NINEMSN SERVED SPECS
Dimensions
234x60
Accepted Format
swf with back up Gif/Jpg
Image File Size
20kb
SWF File Size
40kb
Click/Destination URL
Required please provide.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties
Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Element
Half Banner
Dimensions
234x60
Accepted Format
swf
Image File Size
20kb
SWF File Size
40kb
Rich Flash File Size
n/a
Video/Sound asset File Size
n/a
FUNCTIONALITYa. Build - The MSN Messenger expanding banner must be built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b. Sound - All audio should be off by default, but can be used for the duration of the ad provided it is user initiated and has a visible mute/unmute button. All activated sound must be at 15% of the original maximum volume.
DESIGN AND PERFORMANCEa.Content - To protect our brand please ensure that the ad does not try to launch parts of the ad in a new browser window(pop up/pop under) or shake the browser window.
b.Performance -Please try to minimise the CPU load of any Ad Units submitted. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
TIMELINES AND DELIVERYa. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
RESOURCES
  • Email MediaMind (formerly Eyeblaster) for specs and a Flash template