Ad Specs
Messenger Medium Rectangle (Exp to 300x600)
SPECS
The Expanding Medium Rectangle is a fixed 300 x 250 ad unit with the added capability of expanding over the page in response to user interaction (either via click or roll over). In messenger this unit is within the expanded version of the buddy list for all wave 4 users.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
Medium Rectangle
Expanded Panel
Dimensions
300x250
300x600
Accepted Format
swf
swf and/or jpg/gif
Image File Size
20kb
n/a
SWF File Size
40kb
100kb
Rich Flash File Size
n/a
n/a
Video/Sound asset File Size
n/a
1mb
Extended Video/Sound asset File Size
n/a
2.2mb (see below)
ANIMATION SPECS
Duration
n/a
No limit
Frame Rate
21fps
21fps
Frequency Cap
n/a
n/a
Looping
Permitted with the exception of ads that contain autoplaying video content. TVC ads should hold after 30seconds of animation
Permitted
FLASH SPECIFIC NOTES
Flash Version Upto Version 10
Flash Script Version Upto Flash Action Script 3
Important InformationUnit must expand upwards Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Expansion: Expanding panel can be either click to expand and close or rollover to expand and roll off to close (close method must be the same as expand method). There must be a 1 second delay between rollover and expansion for the expanded panel.
c. Sound: Sound must be off by default on ad unit expansion. Sound must stop on roll-off/close and must have a visible mute/unmute button.
d. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
e. Close Button: Only applicable for click initiated expanding panels. Close button must:
  • Be present and located on the top right hand corner of the expanded panel.
  • Must display the word Close and an X symbol.
  • Must be designed to stand out from the ad and page background.
  • The close button hit state needs to be the same dimensions as the button itself (50 x 20 pixels).
Design and Performancea. Content: To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
forms and downloads
  • Atlas Resource Centre

  • Email MediaMind (formerly Eyeblaster) for specs

  • Doubleclick Studio Manager