Ad Specs
Network Home Masthead
SPECS
The network home masthead is a 980x250 non-expanding rich media ad unit that sits directly underneath the site navigation. The unit also contains a Ninemsn hosted close ad functionality which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day. It also runs with a non-expanding 300x250 leave behind, which should be built per our specs here.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties MediaMind, DoubleClick, Atlas
Required Elements
Masthead
Dimensions
980x250
Accepted Format
swf and jpg/gif
Image File Size
50kb
SWF File Size
50kb
Rich Flash File Size
200kb
Video/Sound asset File Size
1Mb
Extended Video/Sound asset File Size
10Mb
Animation duration
15 seconds
SWF Frame Rate
21 fps
Important Informationa. All concepts/storyboards must be submitted 10 working days before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
b. Animation in the initial 980x250 masthead should be less than 15 seconds with no looping allowed. Any additional animation in the masthead area must be click initiated.
Functionalitya. Build -The masthead must be built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b. Sound -All audio should be off by default, but can be used for the duration of the masthead provided it is user initiated and has a visible mute/unmute button. Animation replays can start with sound on.
c. Video -Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file'.
d. Layering - Please ensure the creative and/or tags sent to Ninemsn have all elements of the creative rendering with a maximum z-index of 3
Design and Performancea. Content: To protect our brand equity please ensure:
  • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
  • The ad unit does not alter the ninemsn brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
  • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines & Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for Media Mind tags as we have access to the Media Mind user interface)
c. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
Resources
  • Atlas Resource Centre
  • Email MediaMind (formerly Eyeblaster) for specs and template
  • Doubleclick Studio Manager