Mi9
Ad Specs
Expanding Medium Rectangle
SPECS DOWNLOAD FORM & TIPS
The Expanding Medium Rectangle is a fixed 300 x 250 ad unit with the added capability of expanding over the page in response to user interaction (either via click or roll over).
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
Medium Rectangle
Expanded Panel
Dimensions
300 x 250
600 x 350
Accepted Format
swf
swf and/or jpg/gif
Image File Size
40kb
n/a
SWF File Size
40kb
100kb
Rich Flash File Size
n/a
n/a
Video/Sound asset File Size
n/a
1mb
Extended Video/Sound asset File Size
n/a
10mb (see below)
ANIMATION SPECS
Duration
n/a
No limit
Frame Rate
21fps
21fps
Frequency Cap
n/a
n/a
Looping
Permitted with the exception of Network Home placements
Permitted
FLASH SPECIFIC NOTES
Flash Version Up to Version 10
Flash Script Version Up to Flash Action Script 3
Important Informationa. Maximum width of 600 pixels and maximum height of 350 pixels. This must be taken into account when designing the creative. Placement not available across the whole network. Contact your Account Manager for available locations.
b. The Expanded Panel can expand on roll over or click, however it must retract by the same method.
c. If the Expanded Panel is roll over to expand, the user must mouse over the creative for more than 1 sec.
d. Default unit should clearly state that the expanding panel will expand or extend upon a given user action (click to expand or rollover to expand).
e. Expanding Panel Z-index should be setup as 500.
f. Hotmail ad units only accept click to expand (no rollover expandables) Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Sound: Sound must be off by default on ad unit expansion. Sound must stop on roll-off/close and must have a visible mute/unmute button.
c. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
d. Close Button: Only applicable for click initiated expanding panels. Close button must:
  • Be present and located on the top right hand corner of the expanded panel.
  • Must display the word Close and an X symbol.
  • Must be designed to stand out from the ad and page background.
  • The close button hit state needs to be the same dimensions as the button itself (50 x 20 pixels).
 Network Home Specific Notesa. The expanding panel should expand ONLY on user Click Action.
b. Expanding Panel must close on click
c. Default ad unit (300x250) should clearly state that the expanding panel will expand upon a users CLICK action.
d. Sound can be on by default once the medium rectangle has been expanded on click.
e. Looping: Permitted with the exception of Expanding Med Recs booked in conjunction with Side Panels. Design and Performancea. Content: To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback. Timelines and Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. Creative Elements (eg.flash files) to be sent along with the tags so we can check these are to spec
c. The Expanding Panel must launch from an existing ad property.
d. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked. Resources
  • Atlas Resource Centre
  • Email MediaMind (Eyeblaster) for specs
  • Doubleclick Studio Manager
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