Ad Specs
Medium Rectangle (Expand to Fullscreen)
We have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

This expanding 300 x 250 rich media ad unit expands to full screen upon user click interaction, taking over the users monitor. When a user clicks on the ad unit, it expands to fill the users desktop where the user can interact with the Full screen ad unit video and other rich media options. Using the Esc key or Clicking on the close button closes the Full Screen ad completely, taking the user back to the original ad unit. This ad unit ensures your ad message grabs the attention of the consumer in a powerful way and gives advertisers more room to showcase their content.

Accepted 3rd Parties Atlas, Doubleclick-Motif, Mediamind, Facilitate and Eyewonder
Required Elements
Medium Rectangle
Expanded Panel
Full Screen (variable based on screen resolution & achieved by Flash coding)
Accepted Format
Image File Size
SWF File Size
Rich Flash File Size
Video/Sound asset File Size
Extended Video/Sound asset File Size
10mb (see below)
No limit
Frame Rate
Frequency Cap
Permitted with the exception of ads that contain autoplaying video content. TVC ads should hold after 30seconds of animation
Flash Version Up to Version 10
Flash Script Version Up to Flash Action Script 3
Important InformationWe have recently updated our SSL requirements. Please refer to the notice on our Ad Specs index page.

a. The Expanded Panel can only expand on click.
b. The 300x250 default ad unit MUST clearly state that the expanding panel will expand to full screen upon a users CLICK action. Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Sound: Sound must be off by default on ad unit expansion. Sound must stop on roll-off/close and must have a visible mute/unmute button.
c. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
d. Close Button: Close button must:

  • Be present and located on the top right hand corner of the fullscreen panel.
  • Must display the word Close and an X symbol.
  • Must be designed to stand out from the ad.
  • The close button hit state needs to be the same dimensions as the button itself (40 x 10 pixels).
Design and Performancea. Content: To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and Nine Digital reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Deliverya. All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
b. All creaive materials must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
ResourcesAtlas Resource Centre
Email MediaMind (Eyeblaster) for specs
  • Doubleclick Studio Manager