Ad Specs
Entertainment Bubble
SPECS
The entertainment bubble is a video ad unit that starts un-expanded and pinned to the left hand side of the browser window and plays video muted on page load. On rollover, the entertainment bubble swings out from the left hand side and replays the full video in a larger player and with sound automatically turned on. On CLICK of the fullpage button or continuation of the video, the unit will launch a fullpage ad in the middle of the page and fade out the content to draw attention to the ad messaging. The ad can have share functionality to allow the user to share the advertisers messaging via Windows Live & other social networks. Please also note that the bubble must retract on rolloff.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Mediamind, Doubleclick
Required Elements
Entertainment Bubble
Additional Video Panel
Dimensions
420x420
980x550
Accepted Format
swf
swf
Image File Size
n/a
n/a
SWF File Size
n/a
n/a
Rich Flash File Size
100kb
100kb
Video/Sound asset File Size
1mb
n/a
Extended Video/Sound asset File Size
n/a
10Mb (see below)
Flash frame rate
21fps
21fps
Important Informationa. Please ensure that the template provided has been used in the build of this ad unit. It contains all the necessary MediaMind components(VideoLoader/SingleExpandable) to ensure it functions correctly - please do not move or remove the components prior to publishing.Template Available Here.
b. The overall functionality should not deviate from the template, slight changes to colours and logos will be accepted however any major functionality changes should be approved by Ninemsn prior to build.
c. Please note that the initial bubble must retract on rolloff.
Functionalitya. Build: The ad unit must be built to the technical specifications of the 3rd party vendor (list of supported vendors in table above). Please contact the vendor for more details on these specifications.
b. Sound: All audio should be off by default. Audio can only be used when the unit is in an expanded state and must have a mute/sound on/off button
c. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
d. Close Button: A close button must be present in both the bubble and additional video panel flash elements. It must be at least 30x30px and designed to stand out from the advertisement.
Design and Performancea. Content: To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The ad des not imitate any elements of the ninemsn page and any content used in ads must be live content
  • The ad does not try to launch parts of the ad in a new browser window (pop up/pop under) or shake the browser window.
b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the users machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines and Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
Resources
  • Email MediaMind (Eyeblaster) for specs
  • MediaMind Template Available Here.