Ad Specs
Bull Bar
SPECS DOWNLOAD FORM & TIPS
The bull bar is an auto-expanding rich media ad unit placed in the middle of the page, starting at 970x418. It has a close button that reduces the unit to 970x66. The auto expand is frequency capped to 2x per UB.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties Mediamind (Eyeblaster)
Required Elements
bullbar strip
expanded panel
backup image
Dimensions
970x66
970x418
970x66
Accepted Format
swf
swf
Jpg/gif
Image File Size
40kb
n/a
40kb
SWF File Size
40kb
n/a
n/a
Rich Flash File Size
n/a
100kb
n/a
Video/Sound asset File Size
n/a
1mb
n/a
Extended Video/Sound asset File Size
n/a
10mb (see below)
n/a
ANIMATION SPECS
Frame Rate
21 fps
21 fps
21 fps
Frequency Cap
n/a
2 per life time
n/a
Looping
Permitted
Permitted
Permitted
FLASH SPECIFIC NOTES
Flash Version
Upto Version 10
Upto Version 10
Upto Version 10
Flash Script Version
Upto Flash Action Script 2
Upto Flash Action Script 2
Upto Flash Action Script 2
Important Information
  • a. We recommend that all concepts/storyboards are submitted 3-4 wks before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
  • b. This ad unit can only be 3rd party served via MediaMind, please find the applicable specs above.
  • Functionalitya. Expansion:
    • On first load, the bull bar should be in its fully expanded state with no animation and will stay in its expanded state until the user close it
    • The 3rd time a user visits the homepage, it will initiate on rollover after a timed countdown of 2 seconds
    • Ad Pushes content down (not over the page)
    • Please ensure the last frame has the call to action and not left blank
    b. Close Button:
    • Close button must be present for entire duration of the ad in the top right hand corner and should shut down the relevant ad part. When the user clicks the close button, the action must be fluid
    • Close button must be as per ninemsn flash template. If it is altered, the creative will be rejected. It must display the word Close and an X symbol that has been designed to stand out from the ad and page background (min 40px by 10px)
    c. Video:
    • A clear call to action indicating that the user will be 'downloading a larger file' must be present on the creative)
    • Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file
    c. Sound:
    • Audio may be used, but only while the bull bar is in an expanded state. This has to be user initiated with a mute/sound on/off button
    Design and Performance
  • a. Content: To protect our brand equity please ensure:
    • All images and content of the Ad Unit are appropriate to the general audience nature of the page.
    • The ad unit does not alter the ninemsn brand, or alters the site page layout, navigation, design or content (including rearranging, destroying, pulling down or ripping apart).
    • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
  • b. Performance: Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

  • Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
    Timelines & Delivery
  • a. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags.
  • b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

  • Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.
    Resources
  • Email MediaMind (formerly Eyeblaster) for specs

  • ninemsn flash templates