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The MovieFIX fireplace is a combination of a 970x250 expandable masthead that sits directly underneath the site navigation and blends into flash sidepanels. On user initiation (click), the masthead the unit can expand down the page. It also runs with a 300x250 leave behind. The masthead portion of the unit also contains a Nine Digital Network hosted close ad functionality which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day.