Ad Specs
MovieFIX Fireplace
SPECS
The MovieFIX fireplace is a combination of a 970x250 expandable masthead that sits directly underneath the site navigation and blends into flash sidepanels. On user initiation (click), the masthead the unit can expand down the page. It also runs with a 300x250 leave behind, per specs here. The masthead portion of the unit also contains a Ninemsn hosted close ad functionality which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day.
THIRD PARTY SERVED SPECS
Accepted 3rd Parties MediaMind, DoubleClick, Atlas
Required Elements
Masthead
Expanded Masthead
2x Floating Panels
Dimensions
970x250
970x500+
155x1200
Accepted Format
swf and jpg/gif
swf
swf
Image File Size
50kb
n/a
n/a
SWF File Size
50kb
n/a
40kb each
Rich Flash File Size
200kb
200kb
n/a
Video/Sound asset File Size
1Mb
1Mb
200kb
Extended Video/Sound asset File Size
10Mb
10Mb
200kb
Animation duration
15 seconds
n/a
200kb
SWF Frame Rate
21 fps
21 fps
21 fps
Important Informationa. All concepts/storyboards must be submitted 10 working days before the campaign to ensure that the concept complies with the Ninemsn brand/design specifications.
b. Animation in the initial 970x250 masthead should be less than 15 seconds with no looping allowed. Any additional animation in the masthead area must be click initiated.
c. The masthead will sit flush with the sidepanels and imagery can bleed between creative elements. The MREC does not sit flush with the right hand side panel and is separated by a 25px page margin.
Functionalitya. Build -The expanding masthead & sidepanels must be built to the technical specifications of the 3rd party (list of supported vendors in table above). Please contact the vendor for more detail on these specifications.
b. Sound -All audio should be off by default, but can be used for the duration of the masthead provided it is user initiated and has a visible mute/unmute button. Animation replays can start with sound on.
c. Video -Additional video/sound content can be downloaded on click initiation (see above for file size limits). Please include a clear call to action indicating that the user will be 'downloading a larger file'.
d. Minimise button -A minimise button must be present on the expanded portion of the masthead at all times. It must display the word minimise in the top right hand corner next to our close button and be designed to stand out from the ad and page background (min 50px by 20px). Please note that a Ninemsn site controlled close button will be present on the ad unit at all times in the top right hand corner(90px by 20px) that will close the entire ad unit, please be careful to position the Minimize button outside this area.
e. Expansion -The expanded panel must expand down only and never over the site navigation/or Ninemsn header. Expansion is permitted to any size(expanded panel size provided above is only a guide). Full screen takeover is not permitted.
f. Layering -Please ensure the expanding masthead creative and/or tags sent to Ninemsn have all elements of the creative rendering with a maximum z-index of 3

Note: If ad serving with MediaMind, please contact their creative support team and ask them to apply the Ninemsn masthead custom script once uploaded into the MediaMind platform.
Design and Performancea.Content -To protect our brand please ensure:
  • All images and content are appropriate to the general audience nature of the homepage.
  • The expanded masthead does not imitate any elements of the ninemsn homepage, any content used in ads must be live content.
  • The ad does not try to launch an ad in a new browser window(pop up/pop under) or shake the browser window.
b.Design -Please ensure that the design complies with the following:
  • The sidepanels should have a solid background colour and fade to transparent at the bottom and sides. All transparent areas should not be clickable
  • Advertiser logos must be positioned beneath the site logo (approximately 200 pixels from the top of the panels). A maximum logo size of 130px x 40px will be permitted.
  • No text or images to be placed within 95px from the top of the panel.
  • Maximum one product graphic and one price point and/or product message is permitted per panel. Additional price points and promo text to be housed within the 300x250.
c.Transparency-A maximum of 70% opacity is allowed in the expanded area.
d.Performance -Please try to minimise the CPU load of any Ad Units submitted and bear in mind that there will be other flash elements on the page slowing down the user's machine. Any ads that cause excessive CPU load and damages user experience once tested on the page will not be accepted.

Note: All ad executions are subject to approval and ninemsn reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on please submit it to your sales rep for feedback.
Timelines & Deliverya. All 3rd party creative should be delivered to Ninemsn via 3rd party ad serving tags. Separate tags should be provided for the masthead, 300x250 and sidepanels
b. All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

Note: If creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked
Resources
  • Atlas Resource Centre
  • Email MediaMind (formerly Eyeblaster) for specs and template
  • Doubleclick Studio Manager