Mi9 is one of Australia’s leading digital media companies, with the potential to reach up to 66% of the population each month. A joint venture between Microsoft and Nine Entertainment Co, established in 1997, Mi9 is an expansion of the ninemsn business including a range of products and companies. Our offering spans across publishing, online services, data strategies, consumer insights and advertising technologies. Imagination and intelligence underpins everything we do.

Reaching 10.3 million Australians each month, Mi9 includes 80+ premium content environments like ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly, Grazia and Woman’s Day - to name a few.
With other diverse digital products like Cudo, iSelect, and Ratecity, Microsoft Media Network, HWW and the Microsoft Advertising Exchange, we are always looking to create new digital experiences that entertain, inform and connect with Australians.

See the full list of Mi9 brands here.

Mi9 is committed to creating, amplifying and delivering digital ideas for our advertisers that connect with consumers, delivered through real scale that matters. This is always driven by a deep understanding of consumer behaviour and smarter use of data. We have the tools and technology to enable brands to reach the right person in the right place at the right time. We believe it is the unique blend of imagination plus intelligence that unlocks a brand’s digital opportunities. Find out more about our solutions here.

With its headquarters in Sydney, Mi9 employs more than 300 people across Australia and New Zealand, with offices in Melbourne, Perth, Brisbane and Auckland.

See opportunities to join us here.

Source: Nielsen Online Ratings Feb 2013 (IAB preferred supplier), Nielsen MediaView Video Census Feb 2013